Facebook Fields and Dimensions
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The following table lists the Facebook fields and dimensions along with their common names and descriptions.
List of Facebook Fields and Dimensions
| Field | Field Name | Type | Description |
|---|---|---|---|
| account_currency | Account Currency | Field | Currency that is used by your ad account. |
| account_id | Account Id | Field | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
| account_name | Account Name | Field | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
| action_attribution_windows | Action Attribution Windows | Field | The attribution window for the actions. For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. The default option means [7d_click”. |
| action_brand | Brand | Dimension | View your data by actions taken on brands from your catalogue. These values are estimated. |
| action_breakdowns | Action Breakdowns | Field | How to break down action results. Supports more than one breakdowns. Default value is [action_type”].” |
| action_canvas_component_id | Canvas component ID | Dimension | View your data by each component in a Canvas experience. These values are estimated. |
| action_canvas_component_name | Instant Experience component | Dimension | View your data by each component in an Instant Experience. These values are estimated. |
| action_carousel_card_id | Carousel card ID | Dimension | View your data by each card in a carousel ad. These values are estimated. |
| action_carousel_card_name | Carousel Card | Dimension | View your data by each card in a carousel ad. These values are estimated. |
| action_category | Category | Dimension | View your data by actions taken on categories from your catalogue. These values are estimated. |
| action_destination | Destination | Dimension | View your data by the URL that people went to after clicking on your ad. These values are estimated. |
| action_device | Conversion device | Dimension | View your data by the devices that people were using when they took any actions as a result of your ads. These values are estimated. |
| action_event_channel | Channel | Dimension | View the channels through which customers interacted with your business, either on or off Facebook. |
| action_reaction | Post reaction type | Dimension | View your data by the reactions on your ads or boosted posts. The reactions button on an ad allows people to share different reactions on its content: Like, Love, Haha, Wow, Sad or Angry. These values are estimated. |
| action_report_time | Action Report Time | Field | Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with action_report_time=impression, you see a conversion on Jan 1st. When you query the API with action_report_time=conversion, you see a conversion on Jan 2nd. |
| action_target_id | Target ID | Dimension | The ID of destination that people go to after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK). |
| action_type | Type | Dimension | The kind of actions taken on your ad, page, app or event after your ad was served to someone, even if they didn’t click on it. Action types include page likes, app installs, conversions, event responses, and more. |
| action_values | Action Values | Field | The total value of all conversions attributed to your ads. |
| action_video_sound | Video sound | Dimension | View your data by whether sound was on or off for a video view. These values are estimated. |
| action_video_type | Video View Type | Dimension | View your data by whether a video view came from an automatic play or through clicking to play. These values are estimated. |
| actions | Actions | Field | The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions. |
| activity_recency | Activity recency | Dimension | View your data by the viewer’s recent off-site activity. These values are estimated. |
| ad_id | Ad Id | Field | The unique ID of the ad you’re viewing in reporting. |
| ad_name | Ad Name | Field | The name of the ad you’re viewing in reporting. |
| adset_id | Adset Id | Field | The unique ID of the ad set you’re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. |
| adset_name | Adset Name | Field | The name of the ad set you’re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. |
| age | Age | Dimension | View your data by age range. These values are estimated. |
| attribution_setting | Attribution Setting | Field | The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account. The attribution_setting field only returns values when use_unified_attribution_setting is set to true. |
| breakdowns | Breakdowns | Field | How to break down the result. For more than one breakdown, only certain combinations are available: See Combining Breakdowns and the Breakdowns page. The option impression_device cannot be used by itself. |
| buying_type | Buying Type | Field | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. |
| campaign_id | Campaign Id | Field | The unique ID number of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads. |
| campaign_name | Campaign Name | Field | The name of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads. |
| canvas_avg_view_percent | Canvas Avg View Percent | Field | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. |
| canvas_avg_view_time | Canvas Avg View Time | Field | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. |
| catalog_segment_value | Catalog Segment Value | Field | The total value of all conversions from your catalog segment attributed to your ads. |
| clicks | Clicks | Field | The number of clicks on your ads. |
| conversion_rate_ranking | Conversion Rate Ranking | Field | A ranking of your ad’s expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there’s not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads. |
| conversion_values | Conversion Values | Field | The total value of all conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversion values. |
| conversions | Conversions | Field | The total number of conversions across all channels (i.e. website, mobile app, offline, and on-facebook) attributed to your ads. Visit the Ads Action Stats reference for a list of conversions. |
| converted_product_quantity | Converted Product Quantity | Field | The number of products purchased which are recorded by your merchant partner’s pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. |
| converted_product_value | Converted Product Value | Field | The value of purchases recorded by your merchant partner’s pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. |
| cost_per_action_type | Cost Per Action Type | Field | The average cost of a relevant action. |
| cost_per_conversion | Cost Per Conversion | Field | The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression. |
| cost_per_estimated_ad_recallers | Cost Per Estimated Ad Recallers | Field | The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development. |
| cost_per_inline_link_click | Cost Per Inline Link Click | Field | The average cost of each inline link click. |
| cost_per_inline_post_engagement | Cost Per Inline Post Engagement | Field | The average cost of each inline post engagement. |
| cost_per_outbound_click | Cost Per Outbound Click | Field | The average cost for each outbound click. |
| cost_per_thruplay | Cost Per Thruplay | Field | The average cost for each ThruPlay. This metric is in development. |
| cost_per_unique_action_type | Cost Per Unique Action Type | Field | The average cost of each unique action. This metric is estimated. |
| cost_per_unique_click | Cost Per Unique Click | Field | The average cost for each unique click (all). This metric is estimated. |
| cost_per_unique_inline_link_click | Cost Per Unique Inline Link Click | Field | The average cost of each unique inline link click. This metric is estimated. |
| cost_per_unique_outbound_click | Cost Per Unique Outbound Click | Field | The average cost for each unique outbound click. This metric is estimated. |
| country | Country | Dimension | View your data by the country in which people live or were located when they saw your ads, depending on how you set your location targeting. These values are estimated. |
| cpc | Cpc | Field | The average cost for each click (all). |
| cpm | Cpm | Field | The average cost for 1,000 impressions. |
| cpp | Cpp | Field | The average cost to reach 1,000 people. This metric is estimated. |
| creative_media_type | Media type | Dimension | View your data by the type of media in your ad. Media can include image, video or both image and video. In some cases, such as when an asset type has changed during an ad’s delivery or when an ad format uses a combination of image and video assets, impressions will be reported under the “Image and video” grouping. These values are estimated. |
| ctr | Ctr | Field | The percentage of times people saw your ad and performed a click (all). |
| date_preset | Date Preset | Field | Represents a relative time range. This field is ignored if time_range or time_ranges is specified. |
| date_start | Date Start | Field | The start date for your data. This is controlled by the date range you’ve selected for your reporting view. |
| date_stop | Date Stop | Field | The end date for your data. This is controlled by the date range you’ve selected for your reporting view. |
| days_1 | Day | Dimension | View your data by each day when your ads were active. These values are estimated. |
| days_14 | 2 weeks | Dimension | View your data by each two-week period when your ads were active. This breakdown is estimated. |
| days_7 | Week | Dimension | View your data by each week when your ads were active. These values are estimated. |
| dda_results | Dda Results | Field | Estimated incremental conversions caused by a given ad based on the objective and settings you selected. This is a modeled value. |
| default_summary | Default Summary | Field | Determine whether to return a summary. If summary is set, this param is be ignored; otherwise, a summary section with the same fields as specified by fields will be included in the summary section. |
| device_platform | Device platform | Dimension | View your data by the placement in which your ad was shown and devices that people were using when they saw your ads (e.g. Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated. |
| dma | DMA | Dimension | View your data by the designated marketing area (DMA) region where people live or were located when they saw your ads, depending on how you set your location targeting. The DMA region represents a US media market, or an area reached by TV, radio, newspaper or other media. If ads were delivered outside the United States, data will appear in the non-DMA region category. These values are estimated. |
| engagement_rate_ranking | Engagement Rate Ranking | Field | A ranking of your ad’s expected engagement rate. Engagement includes all clicks, likes, comments and shares. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there’s not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads. |
| estimated_ad_recall_rate | Estimated Ad Recall Rate | Field | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development. |
| estimated_ad_recallers | Estimated Ad Recallers | Field | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development. |
| export_columns | Export Columns | Field | Select fields on the exporting report file. It is an optional param. Exporting columns are equal to the param fields, if you leave this param blank |
| export_format | Export Format | Field | Set the format of exporting report file. If the export_format is set, Report file is asyncrhonizely generated. It expects [xls” |
| export_name | Export Name | Field | Set the file name of the exporting report. |
| frequency | Frequency | Field | The average number of times each person saw your ad. This metric is estimated. |
| frequency_value | Frequency distribution | Dimension | View your data by the average number of times that people saw your ad. This breakdown is only available for ad sets created with the reach and frequency buying option. These values are estimated. |
| full_view_impressions | Full View Impressions | Field | The number of Full Views on your Page’s posts as a result of your ad. |
| full_view_reach | Full View Reach | Field | The number of people who performed a Full View on your Page’s post as a result of your ad. |
| gender | Gender | Dimension | View your data by gender. These values are estimated. |
| hourly_stats_aggregated_by_advertiser_time_zone | Time of day (ad account time zone) | Dimension | View your data based on the time of day in the ad account’s time zone. These values are estimated. |
| hourly_stats_aggregated_by_audience_time_zone | Time of day (viewer’s time zone) | Dimension | View your data based on the time of day in the time zone where the ad was viewed. These values are estimated. |
| impression_device | Impression Device | Dimension | View your data by the devices that people were using when they saw your ads. These values are estimated. |
| impressions | Impressions | Field | The number of times your ads were on screen. |
| inline_link_click_ctr | Inline Link Click Ctr | Field | The percentage of time people saw your ads and performed an inline link click. |
| inline_link_clicks | Inline Link Clicks | Field | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window. |
| inline_post_engagement | Inline Post Engagement | Field | The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window. |
| instant_experience_clicks_to_open | Instant Experience Clicks To Open | Field | The number of clicks on your ad that open an Instant Experience. This metric is in development. |
| instant_experience_clicks_to_start | Instant Experience Clicks To Start | Field | The number of times an interactive component in an Instant Experience starts. This metric is in development. |
| instant_experience_outbound_clicks | Instant Experience Outbound Clicks | Field | The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development. |
| mobile_app_purchase_roas | Mobile App Purchase Roas | Field | The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event. |
| objective | Objective | Field | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. |
| optimization_goal | Optimization Goal | Field | The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads. |
| outbound_clicks | Outbound Clicks | Field | The number of clicks on links that take people off Facebook-owned properties. |
| outbound_clicks_ctr | Outbound Clicks Ctr | Field | The percentage of times people saw your ad and performed an outbound click. |
| place_page_id | Business Locations | Dimension | View your data by the impressions for each of your business locations. Business location breakdowns are only available for ads using dynamic Page location targeting. These values are estimated. |
| place_page_name | Place Page Name | Field | The name of the place page involved in impression or click. Has to be used together with Business Locations breakdown. |
| platform_position | Placement | Dimension | View your data by the placement in which your ad was shown (e.g. Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated. |
| product_id | Product ID | Dimension | View your data by product ID. Product ID data is only available for ads connected to a catalogue. These values are estimated. |
| publisher_platform | Platform | Dimension | View your data by the platform where your ad was shown (e.g. Facebook, Instagram). These values are estimated. |
| purchase_roas | Purchase Roas | Field | The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads. |
| qualifying_question_qualify_answer_rate | Qualifying Question Qualify Answer Rate | Field | qualifying_question_qualify_answer_rate |
| quality_ranking | Quality Ranking | Field | A ranking of your ad’s perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there’s not enough information about the ad. This metric is an ad relevance diagnostic (https://www.facebook.com/help/403110480493160) and does not apply to campaigns or ad sets, only ads. |
| reach | Reach | Field | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. |
| region | Region | Dimension | View your data by the region (such as the county or area) where people live or were located when they saw your ads, depending on how you set your location targeting. These values are estimated. |
| region_id | Region | Dimension | View your data by the region (such as the county or area) where people live or were located when they saw your ads, depending on how you set your location targeting. These values are estimated. |
| social_spend | Social Spend | Field | The total amount you’ve spent so far for your ads showed with social information. (ex: Jane Doe likes this). |
| spend | Spend | Field | The estimated total amount of money you’ve spent on your campaign, ad set or ad during its schedule. This metric is estimated. |
| unique_actions | Unique Actions | Field | The number of people who took an action that was attributed to your ads. This metric is estimated. |
| unique_clicks | Unique Clicks | Field | The number of people who performed a click (all). This metric is estimated. |
| unique_ctr | Unique Ctr | Field | The percentage of people who saw your ad and performed a unique click (all). This metric is estimated. |
| unique_inline_link_click_ctr | Unique Inline Link Click Ctr | Field | The percentage of times people saw your ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated. |
| unique_inline_link_clicks | Unique Inline Link Clicks | Field | The number of people who performed an inline link click. This metric is estimated. |
| unique_link_clicks_ctr | Unique Link Clicks Ctr | Field | The percentage of people who saw your ad and performed a link click. This metric is estimated. |
| unique_outbound_clicks | Unique Outbound Clicks | Field | The number of people who performed an outbound click. This metric is estimated. |
| unique_outbound_clicks_ctr | Unique Outbound Clicks Ctr | Field | The percentage of people who saw your ad and performed an outbound click. This metric is estimated. |
| video_30_sec_watched_actions | Video 30 Sec Watched Actions | Field | The number of times your video played for at least 30 seconds, or for nearly its total length if it’s shorter than 30 seconds. For each impression of a video, we’ll count video views separately and exclude any time spent replaying the video. |
| video_avg_time_watched_actions | Video Avg Time Watched Actions | Field | The average time a video was played, including any time spent replaying the video for a single impression. |
| video_p100_watched_actions | Video P100 Watched Actions | Field | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
| video_p25_watched_actions | Video P25 Watched Actions | Field | The number of times your video was played at 25% of its length, including plays that skipped to this point. |
| video_p50_watched_actions | Video P50 Watched Actions | Field | The number of times your video was played at 50% of its length, including plays that skipped to this point. |
| video_p75_watched_actions | Video P75 Watched Actions | Field | The number of times your video was played at 75% of its length, including plays that skipped to this point. |
| video_p95_watched_actions | Video P95 Watched Actions | Field | The number of times your video was played at 95% of its length, including plays that skipped to this point. |
| video_play_actions | Video Play Actions | Field | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development. |
| video_play_curve_actions | Video Play Curve Actions | Field | A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds. |
| website_ctr | Website Ctr | Field | The percentage of times people saw your ad and performed a link click. |
| website_purchase_roas | Website Purchase Roas | Field | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. |
Last updated on 26 Jul 2021