- Introduction
- Getting Started
- Creating an Account in Hevo
- Subscribing to Hevo via AWS Marketplace
-
Connection Options
- Connecting Through SSH
- Connecting Through Reverse SSH Tunnel
- Connecting Through VPN
- Connecting Through Mongo PrivateLink
- Connecting Through AWS Transit Gateway
- Connecting Through AWS VPC Endpoint
- Connecting Through AWS VPC Peering
- Using Google Account Authentication
- How Hevo Authenticates Sources and Destinations using OAuth
- Reauthorizing an OAuth Account
- Familiarizing with the UI
- Creating your First Pipeline
- Data Loss Prevention and Recovery
- Data Ingestion
- Data Loading
- Loading Data in a Database Destination
- Loading Data to a Data Warehouse
- Optimizing Data Loading for a Destination Warehouse
- Deduplicating Data in a Data Warehouse Destination
- Manually Triggering the Loading of Events
- Scheduling Data Load for a Destination
- Loading Events in Batches
- Data Loading Statuses
- Data Spike Alerts
- Name Sanitization
- Table and Column Name Compression
- Parsing Nested JSON Fields in Events
- Pipelines
- Data Flow in a Pipeline
- Familiarizing with the Pipelines UI
- Working with Pipelines
- Managing Objects in Pipelines
- Pipeline Jobs
-
Transformations
-
Python Code-Based Transformations
- Supported Python Modules and Functions
-
Transformation Methods in the Event Class
- Create an Event
- Retrieve the Event Name
- Rename an Event
- Retrieve the Properties of an Event
- Modify the Properties for an Event
- Fetch the Primary Keys of an Event
- Modify the Primary Keys of an Event
- Fetch the Data Type of a Field
- Check if the Field is a String
- Check if the Field is a Number
- Check if the Field is Boolean
- Check if the Field is a Date
- Check if the Field is a Time Value
- Check if the Field is a Timestamp
-
TimeUtils
- Convert Date String to Required Format
- Convert Date to Required Format
- Convert Datetime String to Required Format
- Convert Epoch Time to a Date
- Convert Epoch Time to a Datetime
- Convert Epoch to Required Format
- Convert Epoch to a Time
- Get Time Difference
- Parse Date String to Date
- Parse Date String to Datetime Format
- Parse Date String to Time
- Utils
- Examples of Python Code-based Transformations
-
Drag and Drop Transformations
- Special Keywords
-
Transformation Blocks and Properties
- Add a Field
- Change Datetime Field Values
- Change Field Values
- Drop Events
- Drop Fields
- Find & Replace
- Flatten JSON
- Format Date to String
- Format Number to String
- Hash Fields
- If-Else
- Mask Fields
- Modify Text Casing
- Parse Date from String
- Parse JSON from String
- Parse Number from String
- Rename Events
- Rename Fields
- Round-off Decimal Fields
- Split Fields
- Examples of Drag and Drop Transformations
- Effect of Transformations on the Destination Table Structure
- Transformation Reference
- Transformation FAQs
-
Python Code-Based Transformations
-
Schema Mapper
- Using Schema Mapper
- Mapping Statuses
- Auto Mapping Event Types
- Manually Mapping Event Types
- Modifying Schema Mapping for Event Types
- Schema Mapper Actions
- Fixing Unmapped Fields
- Resolving Incompatible Schema Mappings
- Resizing String Columns in the Destination
- Schema Mapper Compatibility Table
- Limits on the Number of Destination Columns
- File Log
- Troubleshooting Failed Events in a Pipeline
- Mismatch in Events Count in Source and Destination
- Audit Tables
- Activity Log
-
Pipeline FAQs
- Can multiple Sources connect to one Destination?
- What happens if I re-create a deleted Pipeline?
- Why is there a delay in my Pipeline?
- Can I change the Destination post-Pipeline creation?
- Why is my billable Events high with Delta Timestamp mode?
- Can I drop multiple Destination tables in a Pipeline at once?
- How does Run Now affect scheduled ingestion frequency?
- Will pausing some objects increase the ingestion speed?
- Can I see the historical load progress?
- Why is my Historical Load Progress still at 0%?
- Why is historical data not getting ingested?
- How do I set a field as a primary key?
- How do I ensure that records are loaded only once?
- Events Usage
- Sources
- Free Sources
-
Databases and File Systems
- Data Warehouses
-
Databases
- Connecting to a Local Database
- Amazon DocumentDB
- Amazon DynamoDB
- Elasticsearch
-
MongoDB
- Generic MongoDB
- MongoDB Atlas
- Support for Multiple Data Types for the _id Field
- Example - Merge Collections Feature
-
Troubleshooting MongoDB
-
Errors During Pipeline Creation
- Error 1001 - Incorrect credentials
- Error 1005 - Connection timeout
- Error 1006 - Invalid database hostname
- Error 1007 - SSH connection failed
- Error 1008 - Database unreachable
- Error 1011 - Insufficient access
- Error 1028 - Primary/Master host needed for OpLog
- Error 1029 - Version not supported for Change Streams
- SSL 1009 - SSL Connection Failure
- Troubleshooting MongoDB Change Streams Connection
- Troubleshooting MongoDB OpLog Connection
-
Errors During Pipeline Creation
- SQL Server
-
MySQL
- Amazon Aurora MySQL
- Amazon RDS MySQL
- Azure MySQL
- Generic MySQL
- Google Cloud MySQL
- MariaDB MySQL
-
Troubleshooting MySQL
-
Errors During Pipeline Creation
- Error 1003 - Connection to host failed
- Error 1006 - Connection to host failed
- Error 1007 - SSH connection failed
- Error 1011 - Access denied
- Error 1012 - Replication access denied
- Error 1017 - Connection to host failed
- Error 1026 - Failed to connect to database
- Error 1027 - Unsupported BinLog format
- Failed to determine binlog filename/position
- Schema 'xyz' is not tracked via bin logs
- Errors Post-Pipeline Creation
-
Errors During Pipeline Creation
- MySQL FAQs
- Oracle
-
PostgreSQL
- Amazon Aurora PostgreSQL
- Amazon RDS PostgreSQL
- Azure PostgreSQL
- Generic PostgreSQL
- Google Cloud PostgreSQL
- Heroku PostgreSQL
-
Troubleshooting PostgreSQL
-
Errors during Pipeline creation
- Error 1003 - Authentication failure
- Error 1006 - Connection settings errors
- Error 1011 - Access role issue for logical replication
- Error 1012 - Access role issue for logical replication
- Error 1014 - Database does not exist
- Error 1017 - Connection settings errors
- Error 1023 - No pg_hba.conf entry
- Error 1024 - Number of requested standby connections
- Errors Post-Pipeline Creation
-
Errors during Pipeline creation
- PostgreSQL FAQs
- Troubleshooting Database Sources
- File Storage
- Engineering Analytics
- Finance & Accounting Analytics
-
Marketing Analytics
- ActiveCampaign
- AdRoll
- Amazon Ads
- Apple Search Ads
- AppsFlyer
- CleverTap
- Criteo
- Drip
- Facebook Ads
- Facebook Page Insights
- Firebase Analytics
- Freshsales
- Google Ads
- Google Analytics
- Google Analytics 4
- Google Analytics 360
- Google Play Console
- Google Search Console
- HubSpot
- Instagram Business
- Klaviyo v2
- Lemlist
- LinkedIn Ads
- Mailchimp
- Mailshake
- Marketo
- Microsoft Ads
- Onfleet
- Outbrain
- Pardot
- Pinterest Ads
- Pipedrive
- Recharge
- Segment
- SendGrid Webhook
- SendGrid
- Salesforce Marketing Cloud
- Snapchat Ads
- SurveyMonkey
- Taboola
- TikTok Ads
- Twitter Ads
- Typeform
- YouTube Analytics
- Product Analytics
- Sales & Support Analytics
- Source FAQs
- Destinations
- Familiarizing with the Destinations UI
- Cloud Storage-Based
- Databases
-
Data Warehouses
- Amazon Redshift
- Amazon Redshift Serverless
- Azure Synapse Analytics
- Databricks
- Firebolt
- Google BigQuery
- Hevo Managed Google BigQuery
- Snowflake
-
Destination FAQs
- Can I change the primary key in my Destination table?
- How do I change the data type of table columns?
- Can I change the Destination table name after creating the Pipeline?
- How can I change or delete the Destination table prefix?
- Why does my Destination have deleted Source records?
- How do I filter deleted Events from the Destination?
- Does a data load regenerate deleted Hevo metadata columns?
- How do I filter out specific fields before loading data?
- Transform
- Alerts
- Account Management
- Activate
- Glossary
Releases- Release 2.29.3 (Nov 5-11, 2024)
- Release 2.29.1 (Oct 21-28, 2024)
- Release 2.29 (Sep 30-Oct 22, 2024)
-
2024 Releases
- Release 2.28 (Sep 02-30, 2024)
- Release 2.27 (Aug 05-Sep 02, 2024)
- Release 2.26 (Jul 08-Aug 05, 2024)
- Release 2.25 (Jun 10-Jul 08, 2024)
- Release 2.24 (May 06-Jun 10, 2024)
- Release 2.23 (Apr 08-May 06, 2024)
- Release 2.22 (Mar 11-Apr 08, 2024)
- Release 2.21 (Feb 12-Mar 11, 2024)
- Release 2.20 (Jan 15-Feb 12, 2024)
-
2023 Releases
- Release 2.19 (Dec 04, 2023-Jan 15, 2024)
- Release Version 2.18
- Release Version 2.17
- Release Version 2.16 (with breaking changes)
- Release Version 2.15 (with breaking changes)
- Release Version 2.14
- Release Version 2.13
- Release Version 2.12
- Release Version 2.11
- Release Version 2.10
- Release Version 2.09
- Release Version 2.08
- Release Version 2.07
- Release Version 2.06
-
2022 Releases
- Release Version 2.05
- Release Version 2.04
- Release Version 2.03
- Release Version 2.02
- Release Version 2.01
- Release Version 2.00
- Release Version 1.99
- Release Version 1.98
- Release Version 1.97
- Release Version 1.96
- Release Version 1.95
- Release Version 1.93 & 1.94
- Release Version 1.92
- Release Version 1.91
- Release Version 1.90
- Release Version 1.89
- Release Version 1.88
- Release Version 1.87
- Release Version 1.86
- Release Version 1.84 & 1.85
- Release Version 1.83
- Release Version 1.82
- Release Version 1.81
- Release Version 1.80 (Jan-24-2022)
- Release Version 1.79 (Jan-03-2022)
-
2021 Releases
- Release Version 1.78 (Dec-20-2021)
- Release Version 1.77 (Dec-06-2021)
- Release Version 1.76 (Nov-22-2021)
- Release Version 1.75 (Nov-09-2021)
- Release Version 1.74 (Oct-25-2021)
- Release Version 1.73 (Oct-04-2021)
- Release Version 1.72 (Sep-20-2021)
- Release Version 1.71 (Sep-09-2021)
- Release Version 1.70 (Aug-23-2021)
- Release Version 1.69 (Aug-09-2021)
- Release Version 1.68 (Jul-26-2021)
- Release Version 1.67 (Jul-12-2021)
- Release Version 1.66 (Jun-28-2021)
- Release Version 1.65 (Jun-14-2021)
- Release Version 1.64 (Jun-01-2021)
- Release Version 1.63 (May-19-2021)
- Release Version 1.62 (May-05-2021)
- Release Version 1.61 (Apr-20-2021)
- Release Version 1.60 (Apr-06-2021)
- Release Version 1.59 (Mar-23-2021)
- Release Version 1.58 (Mar-09-2021)
- Release Version 1.57 (Feb-22-2021)
- Release Version 1.56 (Feb-09-2021)
- Release Version 1.55 (Jan-25-2021)
- Release Version 1.54 (Jan-12-2021)
-
2020 Releases
- Release Version 1.53 (Dec-22-2020)
- Release Version 1.52 (Dec-03-2020)
- Release Version 1.51 (Nov-10-2020)
- Release Version 1.50 (Oct-19-2020)
- Release Version 1.49 (Sep-28-2020)
- Release Version 1.48 (Sep-01-2020)
- Release Version 1.47 (Aug-06-2020)
- Release Version 1.46 (Jul-21-2020)
- Release Version 1.45 (Jul-02-2020)
- Release Version 1.44 (Jun-11-2020)
- Release Version 1.43 (May-15-2020)
- Release Version 1.42 (Apr-30-2020)
- Release Version 1.41 (Apr-2020)
- Release Version 1.40 (Mar-2020)
- Release Version 1.39 (Feb-2020)
- Release Version 1.38 (Jan-2020)
- Early Access New
- Upcoming Features
Conversion Window and Pipeline Frequency in Ad-based Sources
On This Page
Ad-based Sources such as Apple Search Ads, Facebook Ads, Google Ads, Microsoft Ads and Twitter Ads use the concept of conversion or attribution. A conversion is the process of a user interacting with an ad and subsequent purchase or sign-up for the related product or service. When an ad-based Source links this purchase to the previous ad interaction of the user, it is called attribution. The time period between this conversion or attribution is called a conversion or attribution window. The data about these interactions is called insights.
For these Sources, Hevo refreshes the data in the Destination to capture the attribution details as per the conversion window you specify. This data is the key component that affects your Events quota consumption. The number of Events that are ingested during each data refresh and the number of refresh cycles that occur depend on the conversion window and Pipeline frequency, respectively.
In order to optimize your Events usage and the resulting costs, Hevo recommends a combination of the following methods:
1. Reduce the Pipeline Frequency
The data refresh task occurs along with every Pipeline run. Therefore, a high Pipeline frequency leads to a higher data refresh frequency and hence, higher quota consumption, while a lower Pipeline frequency leads to a lower data refresh frequency and hence, lesser quota consumption.
Example:
Let us suppose you have an ad account that receives 1K insights every day.
Conversion window = 30 days.
Scenario 1:
Pipeline frequency = 1 Hour.
Number of refresher Events ingested every one hour = 30K (1K * 30 days).
Total number of Events ingested in one day = 720K (24 * 30K).
Scenario 2:
Pipeline frequency = 12 Hours.
Number of refresher Events ingested every 12 hours = 30K (1K * 30 days).
Total number of Events ingested in one day = 60K (2 * 30K).
So, after one day:
Events ingested and loaded in Scenario 1 = 720K.
Events ingested and loaded in Scenario 2 = 60K.
Therefore, lower Pipeline frequency can help you ingest all the attribution Events with much lower quota consumption.
Read Pipeline Frequency and Events Quota Consumption to know more about the effect of Pipeline frequency on your quota consumption.
2. Keep the Conversion Window in Sync with the Source
When you set up your ad-based Source, you can specify the time window you will use to track conversions. Many ad-based Sources provide you with conversion windows to select from. Hevo recommends that you select or specify the same duration while setting up your Pipeline in Hevo.
Note: The conversion window can also be modified post-Pipeline creation for some Sources.
Specifying a lower window size than the one configured in your respective Source account can lead to loss of data, whereas a higher window size can lead to higher quota consumption.
Example:
Let us suppose while setting up your Facebook Ads account, you selected a conversion window of 28 days.
Scenario 1:
You select a conversion window of 21 days while setting up your Pipeline. This will lead to loss of data, as the refresh data will be ingested for the past 21 days instead of 28 days.
Scenario 2:
You select a conversion window of 35 days while setting up your Pipeline. This will lead to higher data ingestion, as the refresh data will be ingested for 35 days instead of 28 days.
Scenario 3:
You select the conversion window of 28 days while setting up your Pipeline. This will lead to optimal data ingestion, as the refresh data will be ingested for that specified duration as mentioned in your Source account.
Therefore, you must select the conversion window mentioned in your Source account to optimize your Events quota consumption.
See Also
Revision History
Refer to the following table for the list of key updates made to this page:
Date | Release | Description of Change |
---|---|---|
Feb-21-2022 | NA | New document. |