Amazon Ads

Last updated on Jul 20, 2023

Prerequisites

An active Amazon Ads account from which data is to be ingested exists.
You are assigned the Team Administrator, Team Collaborator, or Pipeline Administrator role in Hevo to create the Pipeline.

Configuring Amazon Ads as a Source

Perform the following steps to configure Amazon Ads as the Source in your Pipeline:

Click PIPELINES in the Navigation Bar.
Click + CREATE in the Pipelines List View.
In the Select Source Type page, select Amazon Ads.
In the Configure your Amazon Ads page, click Add Amazon Ads Account. It redirects you to the Amazon login page.
Log in to your Amazon Ads account.
Click Allow to authorize Hevo to access your Amazon Ads data.
In the Configure your Amazon Ads Source page, specify the following:
- Pipeline Name: A unique name for your Pipeline, not exceeding 255 characters.
- Authorized Account (Non-editable): This field is pre-filled with the email address that you selected earlier when connecting to your Amazon Ads account.
- Ad Accounts: The Amazon Ad account(s) from where you want to replicate the data.
- Select Report Type: Select one of the following report types to ingest data from your Amazon Ads reports:
  - Standard Reports: These are reports that Amazon generates based on a valid combination of base metrics and group by values. These can quickly and efficiently replicate data from the report to your desired Destination. Refer to section, Standard Reports for steps to configure this.
  - Custom Reports: You can create these reports by selecting the required base metrics and group by values. You can then replicate the data from these reports to your desired Destination. Refer to section, Custom Reports for steps to configure these.
Click CONTINUE.
Proceed to configuring the data ingestion and setting up the Destination.

Standard Reports

Hevo provides you few standard reports generated by Amazon for ease of configuration that you can use according to your requirements.

To configure standard reports, specify the following:

Report Names: The report whose data you want to replicate to your Destination.
Core Objects: The components that you want to ingest for detailed information about the reports.
Historical Sync Duration: The duration for which you want to ingest the existing data from the Source. Default duration: 3 Months.

Custom Reports

Hevo allows you to create your reports by choosing a combination of parameters. You can manually select them in Hevo and replicate the data to your desired Destination.

To configure custom reports, specify the following:

Report Name: The report whose data you want to replicate to your Destination.
Base Metrics: The parameter(s) that enable you to measure the data retrieved from the above selected report.
Group By: The granularity at which you want to organize the data in your Destination.
Additional Metrics: The parameter(s) by which you want to group the data in your Destination.
Historical Sync Duration: The duration for which you want to ingest the existing data from the Source. Default duration: 3 Months.

Data Replication

Default Ingestion Frequency	Minimum Ingestion Frequency	Maximum Ingestion Frequency	Custom Frequency Range (Hrs)
3 Hrs	3 Hrs	24 Hrs	3–24

Note: You must set the custom frequency in hours as an integer value. For example, 1, 2, 3 but not 1.5 or 1.75.

Historical Data: In the first run of the Pipeline, Hevo fetches the data of all the objects and reports available in your account using the Recent Data First approach. The data is ingested on the basis of the historical sync duration selected at the time of creating the Pipeline and loaded to the Destination. Default duration: 3 Months.
Incremental Data: Once the historical data ingestion is complete, every subsequent run of the Pipeline fetches new and updated data for the objects and reports.
Refresher Data: Hevo refreshes the data for the last 60 days twice every 24 hours.

Schema and Primary Keys

Hevo uses the following schema to upload the records in the Destination database:

Data Model

You can replicate both objects and report data from your Amazon Ads account.

Objects

The Amazon Ads objects are classified into three categories based on the type of data being ingested:

Common Resources: These objects contain your Amazon Ads account information, such as your profile IDs and associated marketplaces.

Sponsored Products: These objects contain data about your sponsored product ads, which appear in the related shopping results and product pages.

Sponsored Display: These objects contain data associated with your sponsored display ads, which are displayed to audiences based on their shopping behavior on the Amazon home page and across third-party websites.

The following is the list of tables, arranged by object type, that are created at the Destination when you run the Pipeline:

Object	Description
Common Resources
Profiles	Contains details of all your advertiser accounts and their associated marketplaces in Amazon Ads.
Portfolio	Contains details of all the campaigns associated with your Amazon Ads account.
Sponsored Products
Product Ads	Contains details of all the ads created to promote products in your account.
Product Targeting	Contains details of the clauses that you have created to specify the brands and products that you want to target your product ads to.
Negative Product Targeting	Contains details of the clauses that you have created to specify the brands and products that you do not want to target with your product ads.
Negative Keywords	Contains details about the texts and expressions in Amazon search queries that you do not want associated with your product ads.
Keywords	Contains details about the words and expressions in Amazon search queries that you want to match your ads to.
Campaigns	Contains details of the product ad campaigns running in your account. For example, its ID, name, state, budget, and bidding strategy. An ad campaign consists of one or more ad groups that are used to advertise the products.
Campaigns Negative Keywords	Contains details about the texts and expressions that you do not want to be associated with your product ads.
Ad Groups	Contains details of the groups created to manage and organize the product ads within a campaign in your Amazon Ads account.
Ad Group Suggested Keywords	Contains details about the texts and expressions suggested by Amazon for an ad group, to match against a search query on Amazon.
Theme-based Bid Recommendations	Contains details about the suggested bids for your ads based on Amazon’s bid recommendation themes, along with their historical impact metrics. For example, a bid recommendation of two dollars for a bid associated with the PRIME_DAY theme.
Sponsored Display
Campaigns	Contains details of the display ad campaigns running in your account.
Ad Groups	Contains details of the groups created to manage and organize display ads within a campaign in your Amazon Ads account.
Product Ads	Contains details of the ads created to promote your product across Amazon and third-party websites.
Targeting	Contains details of the clauses that you have created to specify the brands and products that you want to target with your product ads.

Reports

Hevo ingests the reports generated in Amazon Ads to describe the performance of your ads for a specified duration defined by you.

Report	Description
Sponsored Products
Campaign Report	Contains details of the performance data for all the sponsored product campaigns, such as impressions, clicks, and costPerClick, grouped at the campaign level for your specified dates.
Target Report	Contains details of the performance data for sponsored product ads, including metrics such as clicks, views, and conversions. The data is grouped by the targeting expressions and keywords used in the ads, allowing you to see which targeting strategies are performing well and which may need to be refined. This information can help you optimize your ad campaigns and improve their performance.
Search Term	Contains details of the performance data for your sponsored product ads. The data is grouped by the words and expressions you use to match against Amazon search queries to display your ads.
Advertised Products Report	Contains details of the performance of the products advertised in your campaigns.
Purchased Products report	Contains details of the performance of products purchased that were not promoted as part of any campaign.
Sponsored Brands
Purchased Products Report	Contains details of the performance of products purchased as a result of your advertising campaign.

Additional Information

Read the detailed Hevo documentation for the following related topics:

Source Considerations

Source Considerations

Amazon Ads retains data of only the last 95 days for all the reports. This is to ensure that the data is up-to-date and relevant for advertisers. However, the Sponsored Brands Purchased Products report is an exception as it retains data for the last 731 days. This allows advertisers to see long-term performance of their ads and the impact of their campaigns on their sales.
The impact metrics for the CONVERSION_OPPORTUNITIES bidding theme are weekly clicks and orders received for similar products. This allows advertisers to measure the performance of their ads on a weekly basis and see how many clicks and orders their ads are generating. For other event-based themes, the impact metrics are clicks and orders received for similar products during the event days. This allows advertisers to measure the performance of their ads during a specific event.

Limitations

None.

Revision History

Refer to the following table for the list of key updates made to this page:

Date	Release	Description of Change
Jul-19-2023	NA	New document.