Amazon Ads

Last updated on Feb 27, 2024

Amazon Ads (formerly known as AMS or Amazon Marketing Services) is an advertising platform that allows you to create product ads. It also provides various advertising performance measurement tools and analytics solutions to help you optimize your marketing strategy.

Hevo ingests data for the Sponsored Products, Sponsored Display, and Sponsored Brands ads from Amazon.

Hevo uses the Amazon Ads API to ingest the data from your Amazon Ads account and replicate it into the desired Destination database or data warehouse for scalable analysis. You must authorize Hevo to access data from your Amazon Ads account.


Source Considerations

  • Amazon Ads retains data of only the last 95 days for all the reports. This is to ensure that the data is up-to-date and relevant for advertisers. However, the Sponsored Brands Purchased Products report is an exception as it retains data for the last 731 days. This allows advertisers to see long-term performance of their ads and the impact of their campaigns on their sales.

  • The impact metrics for the CONVERSION_OPPORTUNITIES bidding theme are weekly clicks and orders received for similar products. This allows advertisers to measure the performance of their ads on a weekly basis and see how many clicks and orders their ads are generating. For other event-based themes, the impact metrics are clicks and orders received for similar products during the event days. This allows advertisers to measure the performance of their ads during a specific event.


Limitations

  • None.



Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Jul-19-2023 NA New document.

Tell us what went wrong