Google Analytics 4

Last updated on Nov 15, 2023

Google Analytics 4 (GA 4) is the latest version of Google Analytics. It allows in-depth assessment of user experiences across your websites and applications using reports. Each of these websites and apps is referred to as GA 4 property and has a unique tracking ID, which enables the monitoring and analysis of activities associated with the respective property.

Hevo uses the Google Analytics Data API (GA 4) to ingest your GA 4 account data. You must allow Hevo to access data from your Google account to do this.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.

Source Considerations


  • Hevo does not support the ingestion of cohort dimensions and metrics.

  • Hevo might take more than 24 hours to fetch accurate data for some reports because of the GA 4 data freshness intervals. Therefore, data replication might not be accurate, leading to discrepancies in the Destination. To avoid this, you can add a clause and exclude dimensions with null values while configuring the Source.

See Also

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Aug-28-2023 NA Updated the page as per the latest Hevo functionality.
Jul-12-2023 NA Updated section, Limitations to add information about GA4 data freshness intervals.
Apr-25-2023 NA Updated the page to move information about Firebase Analytics to the Firebase Analytics page.
Apr-04-2023 NA Updated section, Configuring Google Analytics 4 as a Source for more clarity.
Sep-05-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021 NA Added the section, Source Considerations.
Jun-28-2021 1.66 New document.

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