Google Analytics 4

Last updated on May 30, 2023

Google Analytics 4 (GA 4) is the new and improved version of Google Analytics that allows you to analyze the interaction data from your websites and mobile applications using reports. Each of these websites and mobile applications is referred to as a GA 4 property and is associated with a unique tracking ID.

Hevo allows you to generate analytical reports based on the data stored in the GA 4 property. These reports are made up of:

  • Metrics: These are statistical parameters that you measure for websites and mobile applications.

  • Dimensions: These are attributes in a report for which you want to see the statistics.

Optionally, you can create pivot reports that are generated by applying an aggregation on top of selected dimensions and metrics in the parent report. You can create only one pivot report per parent report.

Hevo uses the Google Analytics Data API (GA 4) to replicate your GA 4 data into the desired Destination system for scalable analysis.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.

Source Considerations

  • To fetch data for the Interest Category, userAgeBracket and userGender dimensions, Google Signals must be enabled and the data thresholds enforced by Google Analytics 4 must be met. For more information, read Activating Google signals and Data thresholds.


  • Hevo does not support cohort dimensions and metrics.

See Also

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Apr-25-2023 NA Updated the page to move information about Firebase Analytics to the Firebase Analytics page.
Apr-04-2023 NA Updated section, Configuring Google Analytics 4 as a Source for more clarity.
Sep-05-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021 NA Added the section, Source Considerations.
Jun-28-2021 1.66 New document.

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