- About Hevo
- Hevo Features
- Hevo System Architecture
- Core Concepts
- Free Trials
- Regulatory Compliance
- Hevo Support
- General FAQs
- Getting Started
- Creating an Account in Hevo
- Connection Options
- Familiarizing with the UI
- Creating your First Pipeline
- Data Loss Prevention and Recovery
- Data Ingestion
- Types of Data Synchronization
- Ingestion Modes and Query Modes for Database Sources
- Ingestion and Loading Frequency
- Ingestion Frequency and Data Synchronization
- Data Ingestion Statuses
- Deferred Data Ingestion
- Handling of Primary Keys
- Handling of Updates
- Handling of Deletes
- Hevo-generated Metadata
- Data Loading
- Loading Data in a Database Destination
- Loading Data to a Data Warehouse
- Optimizing Data Loading for a Destination Warehouse
- Manually Triggering the Loading of Events
- Scheduling Data Load for a Destination
- Loading Events in Batches
- Data Loading Statuses
- Data Spike Alerts
- Name Sanitization
- Table and Column Name Compression
- Parsing Nested JSON Fields in Events
- Data Flow in a Pipeline
- Familiarizing with the Pipelines UI
Working with Pipelines
- Best Practices for Creating Database Pipelines
- Creating a Pipeline
- Connectivity Check for RDBMS Sources
- Scheduling a Pipeline
- Modifying a Pipeline
- Prioritizing a Pipeline
- Viewing Pipeline Progress
- Pausing and Deleting a Pipeline
- Log-based Pipelines
- Troubleshooting Data Replication Errors
- Managing Objects in Pipelines
Python Code-Based Transformations
- Supported Python Modules and Functions
Transformation Methods in the Event Class
- Create an Event
- Retrieve the Event Name
- Rename an Event
- Retrieve the Properties of an Event
- Modify the Properties for an Event
- Fetch the Primary Keys of an Event
- Modify the Primary Keys of an Event
- Fetch the Data Type of a Field
- Check if the Field is a String
- Check if the Field is a Number
- Check if the Field is Boolean
- Check if the Field is a Date
- Check if the Field is a Time Value
- Check if the Field is a Timestamp
- Convert date string to required format
- Convert date to required format
- Convert datetime string to required format
- Convert epoch time to a date
- Convert epoch time to a datetime
- Convert epoch to required format
- Convert epoch to a time
- Get time difference
- Parse date string to date
- Parse date string to datetime format
- Parse date string to time
- Examples of Python Code-based Transformations
Drag and Drop Transformations
- Special Keywords
Transformation Blocks and Properties
- Add a Field
- Change Datetime Field Values
- Change Field Values
- Drop Events
- Drop Fields
- Find & Replace
- Flatten JSON
- Format Date to String
- Format Number to String
- Hash Fields
- Mask Fields
- Modify Text Casing
- Parse Date from String
- Parse JSON from String
- Parse Number from String
- Rename Events
- Rename Fields
- Round-off Decimal Fields
- Split Fields
- Examples of Drag and Drop Transformations
- Effect of Transformations on the Destination Table Structure
- Transformation Reference
- Transformation FAQs
- Python Code-Based Transformations
- Using Schema Mapper
- Mapping Statuses
- Auto Mapping Event Types
- Manually Mapping Event Types
- Modifying Schema Mapping for Event Types
- Schema Mapper Actions
- Fixing Unmapped Fields
- Resolving Incompatible Schema Mappings
- Resizing String Columns in the Destination
- Schema Mapper Compatibility Table
- Limits on the Number of Destination Columns
- File Log
- Troubleshooting Failed Events in a Pipeline
- Mismatch in Events Count in Source and Destination
- Activity Log
- Does creation of Pipeline incur cost?
- Why are my new Pipelines in trial?
- Can multiple Sources connect to one Destination?
- What happens if I re-create a deleted Pipeline?
- Why is there a delay in my Pipeline?
- Can I delete skipped objects in a Pipeline?
- Can I change the Destination post-Pipeline creation?
- How does changing the query mode affect data ingestion?
- Why is my billable Events high with Delta Timestamp mode?
- Can I drop multiple Destination tables in a Pipeline at once?
- How does Run Now affect scheduled ingestion frequency?
- Will pausing some objects increase the ingestion speed?
- Can I sort Event Types listed in the Schema Mapper?
- How do I include new tables in the Pipeline?
- Can I see the historical load progress?
- Why is my Historical Load Progress still at 0%?
- Why is historical data not getting ingested?
- How do I restart the historical load for all the objects?
- How do I set a field as a primary key?
- How can I load only filtered Events to the Destination?
- How do I ensure that records are loaded only once?
- Why do the Source and the Destination events count differ?
- Events Usage
- Free Sources
Databases and File Systems
- Data Warehouses
- Connecting to a Local Database
- Amazon DocumentDB
- Amazon DynamoDB
- Generic MongoDB
- MongoDB Atlas
- Support for Multiple Data Types for the _id Field
- Example - Merge Collections Feature
Errors During Pipeline Creation
- Error 1001 - Incorrect credentials
- Error 1005 - Connection timeout
- Error 1006 - Invalid database hostname
- Error 1007 - SSH connection failed
- Error 1008 - Database unreachable
- Error 1011 - Insufficient access
- Error 1028 - Primary/Master host needed for OpLog
- Error 1029 - Version not supported for Change Streams
- SSL 1009 - SSL Connection Failure
- Troubleshooting MongoDB Change Streams Connection
- Troubleshooting MongoDB OpLog Connection
- Errors During Pipeline Creation
- Amazon RDS SQL Server
- Azure SQL Server
- Google Cloud SQL Server
- Generic SQL Server
- Troubleshooting SQL Server
- SQL Server FAQs
- Amazon Aurora MySQL
- Amazon RDS MySQL
- Azure MySQL
- Google Cloud MySQL
- Generic MySQL
- MariaDB MySQL
Errors During Pipeline Creation
- Error 1003 - Connection to host failed
- Error 1006 - Connection to host failed
- Error 1007 - SSH connection failed
- Error 1011 - Access denied
- Error 1012 - Replication access denied
- Error 1017 - Connection to host failed
- Error 1026 - Failed to connect to database
- Error 1027 - Unsupported BinLog format
- Failed to determine binlog filename/position
- Schema 'xyz' is not tracked via bin logs
- Errors Post-Pipeline Creation
- Errors During Pipeline Creation
- MySQL FAQs
- Amazon Aurora PostgreSQL
- Amazon RDS PostgreSQL
- Azure PostgreSQL
- Google Cloud PostgreSQL
- Generic PostgreSQL
- Heroku PostgreSQL
Errors during Pipeline creation
- Error 1003 - Authentication failure
- Error 1006 - Connection settings errors
- Error 1011 - Access role issue for logical replication
- Error 1012 - Access role issue for logical replication
- Error 1014 - Database does not exist
- Error 1017 - Connection settings errors
- Error 1023 - No pg_hba.conf entry
- Error 1024 - Number of requested standby connections
- Errors Post-Pipeline Creation
- Errors during Pipeline creation
- PostgreSQL FAQs
- Troubleshooting Database Sources
- Amazon S3
- Azure Blob Storage
- FTP / SFTP
- Google Cloud Storage (GCS)
- Google Drive
- Google Sheets
- Android SDK
- Writing JSONPath Expressions
REST API FAQs
- Why does my REST API token keep changing?
- Can I use a bearer authorization token for authentication?
- Does Hevo’s REST API support API chaining?
- What is the maximum payload size returned by a REST API?
- How do I split an Event into multiple Event Types?
- How do I split multiple values in a key into separate Events?
- Jira Cloud
- Finance & Accounting Analytics
- Apple Search Ads
- Facebook Ads
- Facebook Page Insights
- Firebase Analytics
- Google Campaign Manager
- Google Ads
- Google Analytics
- Google Analytics 4
- Google Analytics 360
- Google Play Console
- Google Search Console
- Instagram Business
- LinkedIn Ads
- Microsoft Advertising
- Pinterest Ads
- SendGrid Webhook
- Salesforce Marketing Cloud
- Snapchat Ads
- TikTok Ads
- Twitter Ads
- YouTube Analytics
- Product Analytics
Sales & Support Analytics
- Help Scout
- Hub Planner
- Toggl Track
- From how far back can the Pipeline ingest data?
- Can I connect to a Source not listed in Hevo?
- Can I connect a local database as a Source?
- How can I push data to Hevo API?
- How do I connect a CSV file as a Source?
- Why are my selected Source objects not visible in the Schema Mapper?
- How can I transfer Excel files using Hevo?
- How does the Merge Table feature work?
- Familiarizing with the Destinations UI
- Amazon Aurora MySQL
- SQL Server
- Connecting to a Local Database
- Limitations of using MySQL as a Destination
- Structure of Data in the Amazon Redshift Data Warehouse
- Loading Data to an Amazon Redshift Data Warehouse
- Troubleshooting Amazon Redshift Destination
- Amazon Redshift FAQs
- Azure Synapse Analytics
- Clustering in BigQuery
- Partitioning in BigQuery
- Loading Data to a Google BigQuery Data Warehouse
- Near Real-time Data Loading using Streaming
- Troubleshooting Google BigQuery
- Google BigQuery FAQs
- Hevo Managed Google BigQuery
- Structure of Data in the Snowflake Data Warehouse
- Loading Data to a Snowflake Data Warehouse
- Troubleshooting Snowflake
- Snowflake FAQs
- Amazon Redshift
- Can I move data between SaaS applications using Hevo?
- Can I change the primary key in my Destination table?
- How do I change the data type of table columns?
- Can I change the Destination table name after creating the Pipeline?
- How can I change or delete the Destination table prefix?
- How do I resolve duplicate records in the Destination table?
- How do I enable or disable deduplication of records?
- Why does my Destination have deleted Source records?
- How do I filter deleted Events from the Destination?
- Does a data load regenerate deleted Hevo metadata columns?
- Can I load data to a specific Destination table?
- How do I filter out specific fields before loading data?
- How do I sort the data in the Destination?
- dbt™ Models
- Familiarizing with the Models UI
- Types of Models
- Key Features
- Working with SQL Models
- Previewing a Model
- Viewing the Query History
- Legacy Models
- Models FAQs
- Account Management
- Personal Settings
- Team Settings
- Pricing Plans
- Time-based Events Buffer
- Setting up Pricing Plans, Billing, and Payments
- On-Demand Purchases
- Billing Alerts
- Viewing Billing History
- Billing Notifications
- Can I try Hevo for free?
- Can I get a plan apart from the Starter plan?
- Are free trial Events charged once I purchase a plan?
- For how long can I stay on the Free plan?
- How can I upgrade my plan?
- Is there a discount for non-profit organizations?
- Can I seek a refund of my payment?
- Do ingested Events count towards billing?
- Will Pipeline get paused if I exceed the Events quota?
- Will the initial load of data be free?
- Does the Hevo plan support multiple Destinations?
- Do rows loaded through Models count in my usage?
- Is Hevo subscription environment-specific?
- Can I pause billing if I have no active Pipelines?
- Can you explain the pricing plans in Hevo?
- Where do I get invoices for payments?
- Account Suspension and Restoration
- Account Management FAQs
- Activate Concepts
- Familiarizing with the Activate UI
- Working with Activate
- Activate Warehouses
- Activate Targets
- Release Notes
- Release Version 2.13
- Release Version 2.12
- Release Version 2.11
- Release Version 2.10
- Release Version 2.09
- Release Version 2.08
- Release Version 2.07
- Release Version 2.06
- Release Version 2.05
- Release Version 2.04
- Release Version 2.03
- Release Version 2.02
- Release Version 2.01
- Release Version 2.00
- Release Version 1.99
- Release Version 1.98
- Release Version 1.97
- Release Version 1.96
- Release Version 1.95
- Release Version 1.93 & 1.94
- Release Version 1.92
- Release Version 1.91
- Release Version 1.90
- Release Version 1.89
- Release Version 1.88
- Release Version 1.87
- Release Version 1.86
- Release Version 1.84 & 1.85
- Release Version 1.83
- Release Version 1.82
- Release Version 1.81
- Release Version 1.80 (Jan-24-2022)
- Release Version 1.79 (Jan-03-2022)
- Release Version 1.78 (Dec-20-2021)
- Release Version 1.77 (Dec-06-2021)
- Release Version 1.76 (Nov-22-2021)
- Release Version 1.75 (Nov-09-2021)
- Release Version 1.74 (Oct-25-2021)
- Release Version 1.73 (Oct-04-2021)
- Release Version 1.72 (Sep-20-2021)
- Release Version 1.71 (Sep-09-2021)
- Release Version 1.70 (Aug-23-2021)
- Release Version 1.69 (Aug-09-2021)
- Release Version 1.68 (Jul-26-2021)
- Release Version 1.67 (Jul-12-2021)
- Release Version 1.66 (Jun-28-2021)
- Release Version 1.65 (Jun-14-2021)
- Release Version 1.64 (Jun-01-2021)
- Release Version 1.63 (May-19-2021)
- Release Version 1.62 (May-05-2021)
- Release Version 1.61 (Apr-20-2021)
- Release Version 1.60 (Apr-06-2021)
- Release Version 1.59 (Mar-23-2021)
- Release Version 1.58 (Mar-09-2021)
- Release Version 1.57 (Feb-22-2021)
- Release Version 1.56 (Feb-09-2021)
- Release Version 1.55 (Jan-25-2021)
- Release Version 1.54 (Jan-12-2021)
- Release Version 1.53 (Dec-22-2020)
- Release Version 1.52 (Dec-03-2020)
- Release Version 1.51 (Nov-10-2020)
- Release Version 1.50 (Oct-19-2020)
- Release Version 1.49 (Sep-28-2020)
- Release Version 1.48 (Sep-01-2020)
- Release Version 1.47 (Aug-06-2020)
- Release Version 1.46 (Jul-21-2020)
- Release Version 1.45 (Jul-02-2020)
- Release Version 1.44 (Jun-11-2020)
- Release Version 1.43 (May-15-2020)
- Release Version 1.42 (Apr-30-2020)
- Release Version 1.41 (Apr-2020)
- Release Version 1.40 (Mar-2020)
- Release Version 1.39 (Feb-2020)
- Release Version 1.38 (Jan-2020)
- Upcoming Features
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a marketing automation platform that enables you to create and manage marketing relationships.
For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.
SFMC uses the concept of tenants and subdomains to host the data for your projects.
Tenant: Depending on the tenant type, a tenant can represent the top-level enterprise account, core account, top-level agency account, or your client account.
Subdomain: A subdomain is created within your main domain based on the tenant type. This subdomain is then added to the Application Programming Interface (API) which creates the tenant-specific endpoints. Hevo uses these endpoints to query the data.
To enable Hevo to access data from your Salesforce Marketing Cloud environment, you need to provide the Client ID and the Client Secret to Hevo.
An active Salesforce Marketing Cloud instance is running.
You are assigned the Team Administrator, Team Collaborator, or Pipeline Administrator role in Hevo to create the Pipeline.
The Client ID and the Client Secret are created in Salesforce Marketing Cloud.
Creating the Client ID and Client Secret
Salesforce Marketing Cloud uses the concept of a package to create API integrations, install custom apps, or add custom components. You need to create an API Integration package to generate the Client ID and the Client Secret to allow Hevo to read your Salesforce Marketing Cloud data. To do this:
Log in to your Marketing Cloud Instance.
In the top right, click the drop-down next to your username, and then click Setup.
In the left navigation pane, under Platform Tools, click the Apps drop-down and then click Installed Packages.
In the Installed Packages page, click New.
In the New Package Details window, specify the following:
Name: A unique name for the package.
Description: A brief description of the package.
In the Components section, click Add Component.
In the Add Component window, select API integration as the component type, and then, click Next.
Select Server-to-Server as the integration type and click Next.
Note: A Server-to-Server integration allows server interaction without user involvement.
Select the Read check box to grant
read-onlypermission for the following objects:
Email, OTT, Push, SMS, Social, Web, Documents and Images, Saved Content, Journeys, and List and Subscribers.
Locate your Client Id and Client Secret under Components, API Integration.
Locating the Subdomain
Once you create the Client ID and the Client Secret, locate the subdomain below the Client Id and the Client Secret under Authentication Base URI.
Configuring Salesforce Marketing Cloud as a Source
Perform the following steps to configure Salesforce Marketing Cloud as a Source in your Pipeline:
Click PIPELINES in the Navigation Bar.
Click + CREATE in the Pipelines List View.
In the Select Source Type page, select Salesforce Marketing Cloud.
In the Configure your Salesforce Marketing Cloud Source page, specify the following:
Pipeline Name: A unique name for your Pipeline.
Client ID: The API token created in Salesforce Marketing Cloud to enable Hevo to read data from your account.
Client Secret: The API Secret Key for your API token.
Sub Domain: A domain name within your main domain based on the tenant type. It is a 28 character string that begins with
mc. Read Locating the Subdomain
Historical Sync Duration: The duration for which the existing data in the Source must be ingested. Default duration: All Available Data.
Note: If you select All Available Data, Hevo ingests all the data available in your Salesforce Marketing Cloud account since January 01, 2013.
Click TEST & CONTINUE.
Proceed to configuring the data ingestion and setting up the Destination.
|Default Pipeline Frequency||Minimum Pipeline Frequency||Maximum Pipeline Frequency||Custom Frequency Range (Hrs)|
|3 Hrs||3 Hrs||24 Hrs||3-24|
Note: The custom frequency must be set in hours, as an integer value. For example, 1, 2, 3 but not 1.5 or 1.75.
Historical Data: In the first run of the Pipeline, Hevo ingests historical data of all the objects associated with your Salesforce Marketing Cloud account. Default duration: All available data.
Incremental Data: Once the historical load is completed, every subsequent run of the Pipeline fetches the entire data for the campaign, campaign_asset, journey, activity, email, and outcome objects. However, in the case of any other object, all new and updated records are synchronized with your Destination as per the Pipeline frequency.
Schema and Primary Keys
Hevo uses the following schema to upload the records in the Destination:
Hevo uses the following data model to ingest data from your Salesforce Marketing Cloud account:
|activity||An activity can be a message, a decision, an update, or a combination of these elements that makes a journey. Read journey object below.|
|campaign||Contains information about a campaign.|
|campaign_asset||Contains the list of assets associated with a campaign.|
|Contains the content of the email sent to the subscriber(s).|
|event(sent), event(bounce), event(open), event(click)||Contains information about an event when an email is sent, bounced, opened, or clicked.|
|journey||Contains the customer lifecycle interaction events. A journey has a goal and an exit which enables you to estimate the efficiency of your campaigns.|
|link||Contains the link attached in the email sent to the subscriber(s).|
|link_send||Contains details about the link attached in the email sent.|
|list||Contains the list of subscribers.|
|list_subscriber||Contains the subscribers for a list or the lists for a subscriber. A subscriber can belong to multiple lists and vice versa.|
|outcome||Contains information about the outcome of an activity.|
|send||Contains information about the time you send an email or an SMS to the subscriber(s).|
|subscriber||Contains information about the person who has subscribed to an email.|
|triggered_send||Contains information about the first time an event is triggered.|
Read the detailed Hevo documentation for the following related topics:
The earliest date from which the data is fetched is 1st Jan, 2013.
By default, all available historical data is synchronized.
- Hevo currently supports limited Salesforce Marketing Cloud objects. To view the total list of objects available in Salesforce Marketing Cloud, see this.
Refer to the following table for the list of key updates made to this page:
|Date||Release||Description of Change|
|Feb-20-2023||NA||Updated section, Configuring Salesforce Marketing Cloud as a Source to update the information about historical sync duration.|
|Dec-07-2022||NA||Updated section, Data Replication to reorganize the content for better understanding and coherence.|
|Oct-25-2021||NA||Added the Pipeline frequency information in the Data Replication section.|
|Jul-26-2021||NA||Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.|
|Feb-22-2021||NA||Updated the Limitations section to specify support for limited SFMC objects.|