Klaviyo

Last updated on Nov 13, 2023

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.

Setup

Data Sync

Prerequisites

An active Klaviyo account from which data is to be ingested exists.
You are assigned the Team Administrator, Team Collaborator, or Pipeline Administrator role in Hevo to create the Pipeline.
The API key is available to allow Hevo to connect to your Klaviyo account.

Generating the API Key in Klaviyo

Perform the following steps to create an API key:

Log in to your Klaviyo account.
In the top right, click the drop-down next to your username, and then click Account.
In the Account page, click Settings in the tab bar, and then, click API Keys.
In the Private API Keys section, click Create API Key.

An API key is created without a label.
(Optional) Update the API key name:
1. Click the Edit icon next to the Label field for the API to provide a name for it.
2. In the Update API Key Label dialog, enter a name and click Save API Key.

You can see the API Key with its name in the Private API Keys section. You will use this API key to configure Klaviyo in your Hevo Pipeline.

Configuring Klaviyo as a Source

Perform the following steps to configure Klaviyo as the Source in your Pipeline:

Click PIPELINES in the Navigation Bar.
Click + CREATE in the Pipelines List View.
In the Select Source Type page, select Klaviyo.
In the Configure your Klaviyo Source page, specify the following:
- Pipeline Name: A unique name for your Pipeline.
- Private API Key: The private API key for your Klaviyo account.
- Historical Sync Duration: The duration for which you want to ingest the existing data from the Source. Default duration: 3 Months.
Click TEST & CONTINUE.
Proceed to configuring the data ingestion and setting up the Destination.

Data Replication

Default Pipeline Frequency	Minimum Pipeline Frequency	Maximum Pipeline Frequency	Custom Frequency Range (Hrs)
6 Hrs	1 Hr	48 Hrs	1-48

Note: The custom frequency must be set in hours, as an integer value. For example, 1, 2, 3 but not 1.5 or 1.75.

Historical Data: In the first run of the Pipeline, Hevo ingests historical data for the Event object on the basis of the historical sync duration selected at the time of creating the Pipeline and loads it to the Destination. Default duration: 1 Year. For the remaining objects, Hevo performs a Full Load and ingests all the data present in your Klaviyo account.
Incremental Data: Once the historical load is complete, all new and updated records for the Event object is synchronized with your Destination as per the ingestion frequency. For the remaining objects, Hevo re-ingests all the Events.

For all Pipelines created from Release 1.97 onwards, Hevo supports the replication of historical and incremental data for the Campaign Recipient object, along with the Event object.

Schema and Primary Keys

Hevo uses the following schema to upload the records in the Destination:

Data Model

The following is the list of tables (objects) that are created at the Destination when you run the Pipeline:

Note: All objects other than Event and Campaign Recipient are Full Load objects.

Object	Mode	Description
Campaign	Full Load	Contains the details of a campaign including its type, status, and schedule for sending the emails for it. Each event may be associated to a campaign, which further has a list of users associated with it.
Campaign Recipient	Incremental	Contains the details of the email recipient(s) associated with a campaign.
Event	Incremental	Contains the details of one or more Events associated with a metric, in a timeline format, in your Klaviyo account. List of Events: - Bounced Email - Clicked Email - Dropped Email - Marked Email as Spam - Opened Email - Received Email - Subscribed to List - Unsubscribed - Unsubscribed from List - Updated Email Preferences - Custom Tracking
List	Full Load	Contains the details about users that have subscribed to a campaign.
List Exclusions	Full Load	Contains the details of the users that unsubscribed from a campaign. This list of unsubscribed users is created corresponding to each list in a campaign.
Metric	Full Load	Contains the details of metrics that are captured on Klaviyo. For example, Email Open and Website Visit.
Person	Full Load	Contains the details of the people associated with an event.

Additional Information

Read the detailed Hevo documentation for the following related topics:

Source Considerations

The Change Position option is possible only for the Event object. You can modify the date/time to a past value to re-load data since then.

Limitations

None.

Revision History

Refer to the following table for the list of key updates made to this page:

Date	Release	Description of Change
Feb-20-2023	NA	Updated section, Configuring Klaviyo as a Source to update the information about historical sync duration.
Sep-21-2022	NA	Updated the screenshots in the page to reflect the latest Klaviyo logo.
Sep-07-2022	1.97	Updated section, Data Replication to add information about incremental data support for Campaign Recipient object.
Aug-24-2022	NA	Updated sections, Data Replication and Data Model to reorganize content for better understanding and coherence.
Apr-18-2022	NA	Updated the historical data point in the Data Replication section to correctly reflect how historical data is ingested for every object.
Oct-25-2021	NA	Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021	NA	Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.