Outbrain

Last updated on Jul 03, 2025

Outbrain is a third-party, content discovery platform that offers native advertising. It is dedicated exclusively to drawing data-driven connections between users’ interests and actions to help you target that very behavior and promote your post on other pieces of content in order to attract readers from other websites.

You can replicate your marketer and ad campaign data from Outbrain to a Destination database or data warehouse using Hevo Pipelines.


Limitations

  • Hevo does not load data from a column into the Destination table if its size exceeds 16 MB, and skips the Event if it exceeds 40 MB. If the Event contains a column larger than 16 MB, Hevo attempts to load the Event after dropping that column’s data. However, if the Event size still exceeds 40 MB, then the Event is also dropped. As a result, you may see discrepancies between your Source and Destination data. To avoid such a scenario, ensure that each Event contains less than 40 MB of data.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Jul-07-2025 NA Updated the Limitations section to inform about the max record and column size in an Event.
Jan-07-2025 NA Added a limitation about Event size.
Mar-05-2024 2.21 Updated the ingestion frequency table in the Data Replication section.
Feb-20-2023 NA Updated section, Configuring Outbrain as a Source to update the information about historical sync duration.
Dec-07-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Jul-26-2021 NA Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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