LinkedIn Ads

Prerequisites

An active LinkedIn account with access to at least one advertiser profile.
Admin access to the organization’s LinkedIn page.

Note: You can create a Pipeline without Admin access too. However, you will not be able to access certain objects such as Page statistics, Follower statistics, Share statistics and Video Ads.

Perform the following steps to configure LinkedIn Ads as the Source in your Pipeline:

Click PIPELINES in the Asset Palette.
Click + CREATE in the Pipelines List View.
In the Select Source Type page, select LinkedIn Ads.
In the Configure your LinkedIn Ads Account page, click ADD LINKEDIN ADS ACCOUNT.
Provide credentials for your LinkedIn account which has access to at least one advertiser profile, and click Sign In.
Click Allow to authorize Hevo to access your advertiser profile to read reporting data.
In the Configure your LinkedIn Ads Source page, specify the following:
- Pipeline Name: A unique name for the Pipeline.
- Select Accounts: Select the advertiser profiles for replicating the reports data.
- Historical Sync Duration: The duration for which the past data must be ingested.
Click TEST & CONTINUE.
Proceed to configuring the data ingestion and setting up the Destination.

Historical Data: Hevo ingests the historical data for ad_analytics and stats objects on the basis of the historical sync duration selected at the time of creating the Pipeline. See Limitations.
Incremental Data: Once the historical data ingestion is complete, every subsequent run of the Pipeline fetches the entire data for the objects you select. All objects apart from ad_analytics and stats are loaded from scratch on every run.
Data Refresh: Data for the last 30 days is refreshed on a rolling basis for ad_analytics objects. Data for stats objects is refreshed for the past two days to include attributed data for the past days.

Hevo uses the following schema to upload the records in the destination database:

The following is the list of tables (objects) that are created at the Destination when you run the Pipeline:

Object	Description
Account	Individual ad accounts listed under an advertiser.
Account User	Details for all the ad account members, who have permissions to the ad account in LinkedIn Campaign Manager, along with details of their roles.
Campaign	Details of all campaigns such as ID, account, campaign group, name, type, and status fields.
Campaign Group	Details about the campaign group, such as status, budget, and performance schedules across multiple related campaigns.
Creative	All activity related information of all ad creatives. Note: Hevo does not store raw information of the creative such as the text or images.
Conversion	Conversion tracking Events for all LinkedIn Ad campaigns.
Ad Analytics by Campaign	Daily ad-level aggregated analytical data containing details of all views, conversions, and click-level data of various types of ad campaigns.
Ad Analytics by Creative	Daily ad creative-level aggregated analytical data containing details of all views, conversions, and click-level data of various types of ad campaigns.
Page Stats	Daily page statistics for all LinkedIn pages listed under the organisation.
Follower Stats	Daily follower statistics for all LinkedIn pages listed under the organisation.
Share Stats	Daily share statistics for all LinkedIn pages listed under the organisation. Shared statistics could be for shares done by the organisation’s page itself, or by visitors or other pages.
Video Ads	Details of video ads for all LinkedIn pages listed under the organisation.

All available data will fetch data up to 6 months for Ad Analytics by Campaign and Ad Analytics by Creative and up to one year for Page statistics, Follower statistics and View statistics due to limits enforced by LinkedIn.

Last updated on 05 Mar 2021