AdRoll

Last updated on Jul 03, 2025

AdRoll is a tool used by marketers to show ads on various Social Media tools, such as, Facebook and Instagram, to people who are likely to click them, using real-time bidding. With AdRoll, marketers can add pricing strategies to setup retargeting, which enables them to remind their customers of products and services after they leave the website without buying, a feature which is not supported by platforms like Google Adwords.

AdRroll uses the concept of Advertisables, or advertiser profiles, that help you manage campaigns for multiple websites in a single AdRoll account. You can toggle between multiple Advertiser profiles and manage access and campaigns for each of these individually.

You can fetch reports related to users’ interaction within AdRoll, such as, reports about campaigns, ad groups, and conversions and replicate these to a database or data warehouse using Hevo Pipelines.


Limitations

  • Hevo does not load data from a column into the Destination table if its size exceeds 16 MB, and skips the Event if it exceeds 40 MB. If the Event contains a column larger than 16 MB, Hevo attempts to load the Event after dropping that column’s data. However, if the Event size still exceeds 40 MB, then the Event is also dropped. As a result, you may see discrepancies between your Source and Destination data. To avoid such a scenario, ensure that each Event contains less than 40 MB of data.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Jul-07-2025 NA Updated the Limitations section to inform about the max record and column size in an Event.
Jan-07-2025 NA Added a limitation about Event size.
Mar-05-2024 2.21 Updated the ingestion frequency table in the Data Replication section.
Oct-05-2023 NA Updated section, Configuring AdRoll as a Source as per the latest Hevo UI.
Feb-20-2023 NA Updated section, Configuring Adroll as a Source to update the information about historical sync duration.
Sep-05-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021 NA Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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