AdRoll
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AdRoll is a tool used by marketers to show ads on various Social Media tools, such as, Facebook and Instagram, to people who are likely to click them, using real-time bidding. With AdRoll, marketers can add pricing strategies to setup retargeting, which enables them to remind their customers of products and services after they leave the website without buying, a feature which is not supported by platforms like Google Adwords.
Prerequisites
- An active AdRoll account.
Configuring AdRoll as a Source
Perform the following steps to configure AdRoll as the Source in your Pipeline:
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Click PIPELINES in the Asset Palette.
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Click + CREATE in the Pipelines List View.
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In the Select Source Type page, select AdRoll.
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In the Configure your AdRoll Reports Account page, click ADD ADROLL REPORTS ACCOUNT.
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Sign in using your AdRoll credentials.
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In the Authorize Hevo to Access AdRoll page, click Authorize. This allows Hevo to access your reporting data.
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In the Configure your AdRoll Source page, specify the following:
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Pipeline Name: A unique name for your Pipeline.
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Report Type: The list of reports whose data you want Hevo to ingest, for the advertisables you select next.
Note: A distinct object is created for each report of every advertisable you select.
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Historical Sync Duration: The duration for which the historical data must be ingested.
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Advertisables: The list of advertisables from your AdRoll account whose data you want Hevo to ingest.
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Click TEST & CONTINUE.
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Proceed to configuring the data ingestion and setting up the Destination.
Data Model
Hevo uses the following data model to ingest data from your AdRoll account:
Object | Description | Primary Keys to create __hevo_id |
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Ad | Advertiser-level, detailed daily report that fetches data for all organisations. | eid , date , advertisable , campaign , in_adgroup_eid |
Adgroup | Ad group-level, detailed daily report that fetches data for all the target audience-specific ads. | eid , date , advertisable , campaign |
Advertisable | Ad-level, daily report that fetches metrics for all creatives that are shown to target audiences. | eid , date |
Audience | Audience-level aggregated data. | eid , advertisable , campaign |
Campaign | Campaign-level, detailed daily report that fetches data for all organisations. | eid , date , advertisable |
Limitations
- None.
Revision History
Refer to the following table for the list of key updates made to this page:
Date | Release | Description of Change |
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Oct-25-2021 | NA | Added the Pipeline frequency information in the Data Replication section. |
Jul-26-2021 | NA | Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source. |