AdRoll

Last updated on Feb 27, 2024

AdRoll is a tool used by marketers to show ads on various Social Media tools, such as, Facebook and Instagram, to people who are likely to click them, using real-time bidding. With AdRoll, marketers can add pricing strategies to setup retargeting, which enables them to remind their customers of products and services after they leave the website without buying, a feature which is not supported by platforms like Google Adwords.

AdRroll uses the concept of Advertisables, or advertiser profiles, that help you manage campaigns for multiple websites in a single AdRoll account. You can toggle between multiple Advertiser profiles and manage access and campaigns for each of these individually.

You can fetch reports related to users’ interaction within AdRoll, such as, reports about campaigns, ad groups, and conversions and replicate these to a database or data warehouse using Hevo Pipelines.


Limitations

  • None.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Oct-05-2023 NA Updated section, Configuring AdRoll as a Source as per the latest Hevo UI.
Feb-20-2023 NA Updated section, Configuring Adroll as a Source to update the information about historical sync duration.
Sep-05-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021 NA Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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