AdRoll

Last updated on Nov 15, 2022

AdRoll is a tool used by marketers to show ads on various Social Media tools, such as, Facebook and Instagram, to people who are likely to click them, using real-time bidding. With AdRoll, marketers can add pricing strategies to setup retargeting, which enables them to remind their customers of products and services after they leave the website without buying, a feature which is not supported by platforms like Google Adwords.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.

AdRroll uses the concept of Advertisables, or advertiser profiles, that help you manage campaigns for multiple websites in a single AdRoll account. You can toggle between multiple Advertiser profiles and manage access and campaigns for each of these individually.

You can fetch reports related to users’ interaction within AdRoll, such as, reports about campaigns, ad groups, and conversions and replicate these to a database or data warehouse using Hevo Pipelines.


Limitations

  • None.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Sep-05-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021 NA Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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