Snapchat Ads

Last updated on Jul 03, 2025

Snapchat Ads is Snapchat’s advertising platform that enables you to retrieve statistics about the ads, ad squads, and campaigns running on Snapchat.

Hevo uses the Snapchat Marketing APIs to replicate your Snapchat Ads data into the desired Destination database or data warehouses for scalable analysis. For this, you must authorize Hevo to access data from your Snapchat Ads account.



Limitations

  • Hevo does not load data from a column into the Destination table if its size exceeds 16 MB, and skips the Event if it exceeds 40 MB. If the Event contains a column larger than 16 MB, Hevo attempts to load the Event after dropping that column’s data. However, if the Event size still exceeds 40 MB, then the Event is also dropped. As a result, you may see discrepancies between your Source and Destination data. To avoid such a scenario, ensure that each Event contains less than 40 MB of data.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Jul-07-2025 NA Updated the Limitations section to inform about the max record and column size in an Event.
May-22-2025 NA Updated section, Custom frequency for Full Load objects to add a note about the behavior of manual ingestion actions.
Jan-07-2025 NA Added a limitation about Event size.
Nov-05-2024 NA Updated sub-section, Custom frequency for Full Load objects as per the latest Hevo UI.
Mar-05-2024 2.21 - Updated the ingestion frequency table in the Data Replication section.
- Updated the Custom frequency for Full Load objects section with suggested frequencies for teams before and after Release 2.21.
Dec-07-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Sep-21-2022 1.98 Added section, Custom frequency for Full Load objects to inform users about the option to change ingestion frequency for Full Load objects.
May-10-2022 1.88 New document.

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