Last updated on Jun 15, 2023

Criteo is a digital marketing technology tool that specializes in delivering personalized advertising to consumers based on their online browsing behavior. It allows advertisers to deliver relevant ads to potential customers across multiple devices and channels, including desktop, mobile, social media, and email. It uses machine learning algorithms to analyze vast amounts of data and deliver targeted ads in real-time, with the aim of increasing customer engagement and driving sales for its clients.

Hevo uses Open Authorization (OAuth) to authenticate your Criteo account.

You can replicate the data from your Criteo account to a Destination database or data warehouse using Hevo Pipelines. Refer to section, Data Model for the list of supported objects.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.



Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Apr-10-2023 2.11 - Updated sections, Prerequisites and Configure Criteo as a Source to add information regarding the latest changes in the workflow.
- Removed section, Retrieving the Client ID and Client Secret.
Feb-20-2023 NA Updated section, Configuring Criteo as a Source to update the information about historical sync duration.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-22-2021 NA - Updated the content for all the sections.
- Revised the data model and schema to reflect the latest objects supported and deprecated by Criteo as of June 15, 2021.
- Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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