Criteo

Last updated on Jul 03, 2025

Criteo is a digital marketing technology tool that specializes in delivering personalized advertising to consumers based on their online browsing behavior. It allows advertisers to deliver relevant ads to potential customers across multiple devices and channels, including desktop, mobile, social media, and email. It uses machine learning algorithms to analyze vast amounts of data and deliver targeted ads in real-time, with the aim of increasing customer engagement and driving sales for its clients.

Hevo uses Open Authorization (OAuth) to authenticate your Criteo account.

You can replicate the data from your Criteo account to a Destination database or data warehouse using Hevo Pipelines. Refer to section, Data Model for the list of supported objects.

Setup

Data Sync

Prerequisites

An active Criteo account from which data is to be ingested exists.
The client ID and secret are available to authorize Hevo to access the data in Criteo.
You are assigned the Team Administrator, Team Collaborator, or Pipeline Administrator role in Hevo to create the Pipeline.

Retrieving the Client ID and Client Secret

You require a client ID and a client secret to authenticate Hevo on your Criteo account.

Log in to your Criteo account.
Go to Criteo’s Developer Portal and create an organization.
On the My Apps page, click Create a new app or the + icon to create an app.
In the App Credentials section, click Create new key to download your app credentials.

Note: The downloaded file contains the Client ID and Client Secret, which are needed to configure Criteo on Hevo.
In the Service section, select the Marketing solutions product and click Save.
In the Authorization section, set the access authorization for all the domains to Read and click Save.
Scroll to the top of the page and click Activate app. The button changes to Generate new URL. Click this button.
Copy the URL that is generated and open it in a new tab or share it with your Criteo Admin user.
In the Portfolio access field, select the portfolios you wish to grant to the application you created above, and click Save.

Configuring Criteo as a Source

Perform the following steps to configure Criteo as the Source in your Pipeline:

Click PIPELINES in the Navigation Bar.
Click + CREATE PIPELINE in the Pipelines List View.
On the Select Source Type page, select Criteo.
On the Configure your Criteo account page, do one of the following:
- Select a previously configured account and click CONTINUE.
- Click + ADD CRITEO ACCOUNT and perform the following steps to configure an account:
  1. On the Log in to Criteo page, specify your registered Email address and click Continue.
  2. Specify your password and click Log in.
  3. Click Approve.
On the Configure your Criteo Source page, specify the following:
- Pipeline Name: A unique name for your Pipeline, not exceeding 255 characters.
- Timezone: The timezone as per which the Adset Transaction Report data must be replicated. Default timezone: UTC.
- Currency: The currency in which the transaction values in the Adset Transaction Report must be replicated. Default currency: USD.
- Historical Sync Duration: The duration for which you want to ingest the existing data from the Source. Default duration: 1 Year.
Click TEST & CONTINUE.
Proceed to configuring the data ingestion and setting up the Destination.

Data Replication

For Teams Created	Default Ingestion Frequency	Minimum Ingestion Frequency	Maximum Ingestion Frequency	Custom Frequency Range (in Hrs)
Before Release 2.21	3 Hrs	30 Mins	24 Hrs	1-24
After Release 2.21	6 Hrs	30 Mins	24 Hrs	1-24

Note: The custom frequency must be set in hours as an integer value. For example, 1, 2, or 3, but not 1.5 or 1.75.

Historical Data: Hevo ingests the historical data for the campaign_report object on the basis of the historical sync duration selected at the time of creating the Pipeline.
Incremental Data: Once the historical data ingestion is complete, every subsequent run of the Pipeline fetches the entire data for the objects. In case of the campaign_report object though, only the new and modified data is ingested.
Refresher Data: All reporting data for the campaign_report object is refreshed on a rolling basis to update any conversions attributed to clicks for the past 30 days.

Note: The time taken to fetch historical data depends on how many days are selected at the time of creating a Pipeline. Hence, Hevo defaults this period to one year before today, and if required you may customize it to any date, with the earliest being January 01, 2010.

Schema and Primary Keys

Hevo uses the following schema to upload the records in the Destination database:

Data Model

The following is the list of tables (objects) that are created at the Destination when you run the Pipeline:

Object	Description
Advertiser	Contains the list of specific advertisers for your user. (Advertiser Portfolio).
Ad set	Contains the complete list of ad sets (earlier called campaigns) for an advertiser, along with activity and bid statuses.
Ad set Transaction Report	Contains report data of transactions within a given time period, transactions associated with select or all advertisers in your portfolio, or specific transaction IDs.
Audience	Stores the contact lists which are used for your advertising campaigns.
Statistics Report	Contains day-level data related to your ad sets’ (campaign) performance. The report returns all possible metrics supported by Criteo across the Advertiser, Category, and Ad set dimensions for each day.

Additional Information

Read the detailed Hevo documentation for the following related topics:

Limitations

Limitations

Hevo does not load data from a column into the Destination table if its size exceeds 16 MB, and skips the Event if it exceeds 40 MB. If the Event contains a column larger than 16 MB, Hevo attempts to load the Event after dropping that column’s data. However, if the Event size still exceeds 40 MB, then the Event is also dropped. As a result, you may see discrepancies between your Source and Destination data. To avoid such a scenario, ensure that each Event contains less than 40 MB of data.

Revision History

Refer to the following table for the list of key updates made to this page:

Date	Release	Description of Change
Jul-07-2025	NA	Updated the Limitations section to inform about the max record and column size in an Event.
Jan-07-2025	NA	Added a limitation about Event size.
Mar-05-2024	2.21	Updated the ingestion frequency table in the Data Replication section.
Apr-10-2023	2.11	- Updated sections, Prerequisites and Configure Criteo as a Source to add information regarding the latest changes in the workflow. - Removed section, Retrieving the Client ID and Client Secret.
Feb-20-2023	NA	Updated section, Configuring Criteo as a Source to update the information about historical sync duration.
Oct-25-2021	NA	Added the Pipeline frequency information in the Data Replication section.
Jul-22-2021	NA	- Updated the content for all the sections. - Revised the data model and schema to reflect the latest objects supported and deprecated by Criteo as of June 15, 2021. - Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.