Last updated on Feb 20, 2023

Criteo is a demand-side platform (DSP) provider built on the open internet, which enables retailers, brands, and big and small publishers to display personalized online ad campaigns to users who have previously visited their website.

You can replicate your campaign information and campaign performance statistics to your Destination database or data warehouse using Hevo Pipelines.

Criteo uses the concept of private apps to create API keys containing the Client ID and Client Secret, which are used to authenticate Hevo to read your marketing and advertising data. The app is configured with the requisite permissions to fetch the different types of data from Criteo using REST APIs. The Pipeline in Hevo then integrates with the app to access the data and loads it into the Destination.

The transfer of data from your Criteo account to the Destination location, therefore, comprises the following one-time setups:

  • Creating an app in Criteo and retrieving the Client ID and Client Secret.

  • Assigning permissions to the app to read the data using Criteo’s Rest APIs.

  • Creating a Pipeline in Hevo for transferring data from Criteo to the Destination database or data warehouse.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.



Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Feb-20-2023 NA Updated section, Configuring Criteo as a Source to update the information about Historical Sync Duration.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-22-2021 NA - Updated the content for all the sections.
- Revised the data model and schema to reflect the latest objects supported and deprecated by Criteo as of June 15, 2021.
- Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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