Pinterest Ads

Last updated on Dec 07, 2022

Pinterest Ads is Pinterest’s advertising platform for Business Accounts. It enables users to retrieve statistics about their ads, ad accounts, ad groups, and campaigns running on Pinterest.

Hevo uses the Pinterest APIs to replicate your Pinterest Ads data into the desired Destination database or data warehouse for scalable analysis. For this, you must authorize Hevo to access data from your Pinterest Ads account.

Pinterest Ads uses the following concepts to capture user interaction with your ads:

  • Conversion: Conversion is the process of a user interacting with your ad that subsequently leads to a action defined based on your ad goals. For example, signup, checkout, or an add to cart event.

  • Attribution: Attribution is the process of linking a current user action to a previous interaction with the ad. For example, a purchase made today may be attributable to an add-to-cart event a week ago, or a sign-up may be attributable to an earlier ad-click. The respective attribution window, then, defines the duration for which you want to capture the attributions. For example, you may generate a conversion report for checkouts attributable to ad-clicks in the past 20 days.

  • Ad-Action: Ad-action is the interaction or engagement of the user with the Pins such as clicks, reactions, or comments.


See Also


Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Dec-07-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
May-10-2022 1.88 New document.

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