Taboola

Last updated on Jul 03, 2025

Taboola helps you create targeted advertising campaigns to market your products and services to the most receptive and relevant audiences and drives up clicks, traffic and conversions.

You can replicate the data associated with your Taboola account and the campaigns to a Destination of your choice using Hevo Pipelines.

Hevo uses the Taboola Backstage API to replicate the data present in your Taboola account to the desired Destination database or data warehouse for scalable analysis.


Source Considerations

  • The Content Provider Report is available only for the network account whose credentials are used at the time of configuring the Source.

Limitations

  • Hevo does not load data from a column into the Destination table if its size exceeds 16 MB, and skips the Event if it exceeds 40 MB. If the Event contains a column larger than 16 MB, Hevo attempts to load the Event after dropping that column’s data. However, if the Event size still exceeds 40 MB, then the Event is also dropped. As a result, you may see discrepancies between your Source and Destination data. To avoid such a scenario, ensure that each Event contains less than 40 MB of data.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Jul-07-2025 NA Updated the Limitations section to inform about the max record and column size in an Event.
Jan-07-2025 NA Added a limitation about Event size.
Mar-05-2024 2.21 Updated the ingestion frequency table in the Data Replication section.
Feb-20-2023 NA Updated section, Configuring Taboola as a Source to update the information about historical sync duration.
Jan-10-2023 2.05 Updated section, Schema and Primary Keys to remove the time_zone_name field from the Account object as it is not supported by the latest Taboola Backstage API version 1.1.3.
Dec-07-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-22-2021 NA - Updated the Data Model with additional reports.
- Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.
Jul-12-2021 1.67 New document.

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