Twitter Ads

Hevo can replicate your Twitter Ads’ data to your data warehouse using Twitter API.

Setup

Steps at Twitter

• Step 1 : Apply for a developer account

  1. To connect Twitter Ads to Hevo, you need a Twitter app with access to the Twitter Ads API. If you already have a developer account, skip ahead to Step 2.
  2. Go to Twitter’s Apply for access page
  3. Select Apply for a developer account.
  4. Select Build customized solutions in-house.
  5. Input your organization details and explain how you intend to use the Twitter data in subsequent application screens. For the use case description field, we recommend using the following paragraph:

  We will use Twitter API to pull our advertising data and load it into our data warehouse for internal analytics purposes. My organization is keen to understand our ads' performance on Twitter and also perform comparative analysis with other ads platforms. We will be only pulling data out of Twitter and don't plan to trigger any action on the platform.

  Note: It may take few days for Twitter to approve your developer account

• Step 2 : Create a Twitter Application
  1. If you already have an application that you can use to connect to HEVO, skip to Step 3.
  2. After your developer account is approved, go to Twitter’s Create Application Page to create a Twitter app.
  3. In the Website URL field, fill https://hevodata.com/
  4. In the Tell us how this app will be used field, you can fill the following: This application will be used to pull analytics on the advertising that I run on the Twitter platform in order to analyse performance.
• Step 3 : Submit the Advertising API License Agreement form
  1. Navigate to the Advertising Api License Agreement
  2. Fill and submit the form.
• Step 4 : Generate keys and tokens for your account
  1. Go to your Twitter App Dashboard
  2. Select the application that you created in Step 2.
  3. Click on the Keys and tokens tab
  4. Create your keys and tokens.
  5. Make a note of these keys and tokens. You will need them to configure Twitter Ads source at HEVO.

Steps at HEVO

1. Select Pipelines in the left pane and click Create Pipeline to create a pipeline.
2. Select Twitter Ads as a source type to continue.
3. Pipeline Name: A unique name for your Twitter Ads pipeline
4. Enter the following keys and tokens that you created:

   Consumer Key
   Consumer Secret
   Access Token
   Access Token Secret
   

5. Select Accounts: Select accounts for which objects and reports need to be replicated
6. Load Reports from specific countries: Toggle, if you want to load country level reports also
7. Select Countries: Select countries for which country level reports need to be replicated(Campaigns’ targeted countries). There is a max limit of 10 countries.
8. Select the destination where you want to replicate your Twitter Ads data or click on New Destination to create a new Destination.

Supported Objects and Reports

Hevo ingests the following data from your Twitter Ads account :

Objects

• ACCOUNT
• FUNDING_INSTRUMENT
• CAMPAIGN
• LINE_ITEM
• PROMOTED_TWEET
• MEDIA_CREATIVE

Reports

• ACCOUNT_AGE_REPORT
• ACCOUNT_APP_STORE_CATEGORY_REPORT
• ACCOUNT_DEVICES_REPORT
• ACCOUNT_EVENTS_REPORT
• ACCOUNT_GENDER_REPORT
• ACCOUNT_INTERESTS_REPORT
• ACCOUNT_LOCATIONS_REPORT
• ACCOUNT_PLATFORMS_REPORT
• ACCOUNT_PLATFORM_VERSIONS_REPORT
• ACCOUNT_POSTAL_CODES_REPORT
• ACCOUNT_REGIONS_REPORT
• CAMPAIGN_AGE_REPORT
• CAMPAIGN_APP_STORE_CATEGORY_REPORT
• CAMPAIGN_CONVERSION_TAGS_REPORT
• CAMPAIGN_DEVICES_REPORT
• CAMPAIGN_EVENTS_REPORT
• CAMPAIGN_GENDER_REPORT
• CAMPAIGN_INTERESTS_REPORT
• CAMPAIGN_KEYWORDS_REPORT
• CAMPAIGN_LANGUAGES_REPORT
• CAMPAIGN_LOCATIONS_REPORT
• CAMPAIGN_PLATFORMS_REPORT
• CAMPAIGN_PLATFORM_VERSIONS_REPORT
• CAMPAIGN_POSTAL_CODES_REPORT
• CAMPAIGN_REGIONS_REPORT
• CAMPAIGN_SIMILAR_TO_FOLLOWERS_OF_USER_REPORT
• CAMPAIGN_TV_SHOWS_REPORT
• FUNDING_INSTRUMENT_AGE_REPORT
• FUNDING_INSTRUMENT_APP_STORE_CATEGORY_REPORT
• FUNDING_INSTRUMENT_CONVERSION_TAGS_REPORT
• FUNDING_INSTRUMENT_DEVICES_REPORT
• FUNDING_INSTRUMENT_EVENTS_REPORT
• FUNDING_INSTRUMENT_GENDER_REPORT
• FUNDING_INSTRUMENT_INTERESTS_REPORT
• FUNDING_INSTRUMENT_LOCATIONS_REPORT
• FUNDING_INSTRUMENT_PLATFORMS_REPORT
• FUNDING_INSTRUMENT_PLATFORM_VERSIONS_REPORT
• FUNDING_INSTRUMENT_REGIONS_REPORT
• LINE_ITEM_AGE_REPORT
• LINE_ITEM_APP_STORE_CATEGORY_REPORT
• LINE_ITEM_CONVERSION_TAGS_REPORT
• LINE_ITEM_DEVICES_REPORT
• LINE_ITEM_EVENTS_REPORT
• LINE_ITEM_GENDER_REPORT
• LINE_ITEM_INTERESTS_REPORT
• LINE_ITEM_KEYWORDS_REPORT
• LINE_ITEM_LANGUAGES_REPORT
• LINE_ITEM_LOCATIONS_REPORT
• LINE_ITEM_PLATFORMS_REPORT
• LINE_ITEM_PLATFORM_VERSIONS_REPORT
• LINE_ITEM_POSTAL_CODES_REPORT
• LINE_ITEM_REGIONS_REPORT
• LINE_ITEM_SIMILAR_TO_FOLLOWERS_OF_USER_REPORT
• LINE_ITEM_TV_SHOWS_REPORT
• PROMOTED_TWEET_AGE_REPORT
• PROMOTED_TWEET_APP_STORE_CATEGORY_REPORT
• PROMOTED_TWEET_CONVERSION_TAGS_REPORT
• PROMOTED_TWEET_DEVICES_REPORT
• PROMOTED_TWEET_EVENTS_REPORT
• PROMOTED_TWEET_GENDER_REPORT
• PROMOTED_TWEET_INTERESTS_REPORT
• PROMOTED_TWEET_KEYWORDS_REPORT
• PROMOTED_TWEET_LANGUAGES_REPORT
• PROMOTED_TWEET_LOCATIONS_REPORT
• PROMOTED_TWEET_PLATFORMS_REPORT
• PROMOTED_TWEET_PLATFORM_VERSIONS_REPORT
• PROMOTED_TWEET_POSTAL_CODES_REPORT
• PROMOTED_TWEET_REGIONS_REPORT
• PROMOTED_TWEET_SIMILAR_TO_FOLLOWERS_OF_USER_REPORT
• PROMOTED_TWEET_TV_SHOWS_REPORT
• MEDIA_CREATIVE_REPORT

Replication Window and Schedule

Objects

On the initial setup, Hevo replicates objects’ data once. Subsequently, objects are synced up once on a daily basis.

Reports

On the initial setup, Hevo replicates reports’ data for the last 90 days. Subsequently, reports are synced up on an hourly basis by default.

Reports sync frequency can be adjusted by changing the pipeline’s scheduled frequency.

Appendix

Objects Primary Key

Reports Primary Key