Last updated on Nov 14, 2023

Marketo is a marketing automation platform used by B2B and B2C companies to manage and deliver personalized multi-channel programs and campaigns to prospects and customers. Marketo enables companies to curate their raw user data and create programs and focussed campaigns for different marketing activities, from lead generation to marketing ROI measurement, across multiple channels.

With the help of Pipelines in Hevo, you can synchronize Marketo with a database or data warehouse Destination to always have access to the latest data, which you can feed into your enterprise BI solution for custom reporting and analysis. Hevo Pipelines use Marketo’s bulk (preferred) and REST APIs to fetch both historical and changed data, which you can replicate to the Destination after performing any necessary transformations on it.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.


Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Feb-07-2023 2.07 Updated section, Data Model to add the List and List Membership objects.
- Updated section, Schema and Primary Keys to add the new ERD link with the List and List Membership objects.
Dec-07-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.

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