Understanding Billing Cycles

Last updated on Aug 11, 2025
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Hevo aligns all billing cycles across customer accounts to start at 12:00 AM (UTC) following the end of a trial or a change in subscription. This prevents overlapping invoices, especially when changes occur mid-day, and provides clear, predictable billing. The table below outlines how Hevo manages billing across different scenarios:

Scenario Hevo Behavior Example Grace Period
Subscribing Before Trial Ends Trial continues uninterrupted. Paid subscription begins at 12:00 AM (UTC) the day after the trial ends. If your trial starts on June 1, 2025, at 3:00 PM and ends on June 14, 2025, at 3:00 PM, and you subscribe on June 10, your billing cycle starts on June 15, 2025, at 12:00 AM. Yes, from the trial end time until the billing start time. The usage during this time is not charged.
Subscribing After Trial Ends Billing begins at 12:00 AM (UTC) the day after the subscription is activated. If your trial ends on June 14, 2025, and you subscribe on June 15, 2025, at 3:00 PM, your billing cycle starts on June 16, 2025, at 12:00 AM. Yes, from the subscription time until the billing start time. The usage during this time is not charged.
Changing Billing Frequency (such as Monthly to Yearly) - Current subscription is canceled.
- A prorated credit is issued for unused time and applied to the next invoice.
- A new subscription starts at 12:00 AM (UTC) on the day after the change.
- The credit is applied to the new invoice.		 If your monthly billing starts on June 5, 2025, at 3:00 PM, and you switch to a yearly plan on June 19, 2025, at 4:00 PM, your new cycle begins June 20, 2025, at 12:00 AM. Yes, from the time of the change until the new billing start time. The usage during this time is not charged.
Subscribing via Marketplace (AWS, GCP) - Billing follows the marketplace expiration timestamp.
- Marketplace manages frequency changes and invoices.
- If canceled, usage is metered until the expiration timestamp; Events after expiry are sidelined.		 Not applicable No, the marketplace sets exact billing times.


See Also

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Aug-11-2025 NA New document.
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