Facebook Page Insights

Last updated on Nov 15, 2022

Facebook Pages uses Facebook’s Graph API to fetch insights data for a Facebook page as a whole (such as followers and impressions), and for page posts (such as likes, shares, comments, and video plays). You can replicate the data of one or multiple Facebook pages, including details such as posting and activity history, page insights including page views, post impressions, and insights on posted stories/Ads to a Destination database or data warehouse using Hevo Pipelines.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.

The Facebook Pages admin user must authorize Hevo to access the Facebook Pages APIs for reading the page and posts-related insights data for the selected pages.

Note: The data is ingested only for posts made by the page owner.


Limitations

  • The post data and metrics are ingested and uploaded only for the past 90 days due to Facebook Pages API limitations.

  • All page data is limited to the past two years due to Facebook Pages API limitations.

    Note: To fetch data for daily_page or unique_page metrics for a period more than three months, change the position of the object to any past date up till two years from the current date, in the Pipeline Overview page.


Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Sep-05-2022 NA Updated section, Data Replication to reorganize the content for better understanding and coherence.
Dec-06-2021 1.77 Updated the Data Model section to correct the definitions of Lifetime Post Metrics and Unique Page Metrics.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.
Jul-26-2021 NA Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.

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