Report Templates (Edge)

Last updated on Jul 29, 2026
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Edge Pipeline is now available for Public Review. You can explore and evaluate its features and share your feedback.

When configuring a custom report for your Google Ads Source, select a Report Template for the chosen Report Name to automatically populate a predefined set of fields, segments, and metrics.

The table below lists the available report templates for each report name, along with the fields, segments, and metrics included in each template.

  • Report Name: The Google Ads resource, such as Campaign, Ad Group, or Keyword, that you want to report on. This determines which report templates and fields are available.

  • Report Template: A predefined set of fields, segments, and metrics that you can apply to quickly configure a report without selecting each field manually.

  • Fields: The resource attributes included in the report, such as campaign name, ad group ID, or keyword text.

  • Segments: The dimensions used to group or break down the report data, such as date, device, or network type.

  • Metrics: The performance data included in the report, such as impressions, clicks, cost, and conversions.

Report Templates

Report Name Report Template Details
customer account_hourly_stats Segments:
- segments.date
- segments.click_type
- segments.day_of_week
- segments.device
- segments.hour
- segments.month
- segments.quarter
- segments.ad_network_type
- segments.week
- segments.year

Metrics:
- metrics.active_view_cpm
- metrics.active_view_ctr
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.average_cost
- metrics.average_cpc
- metrics.average_cpm
- metrics.clicks
- metrics.conversions_from_interactions_rate
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.cost_per_conversion
- metrics.ctr
- metrics.impressions
- metrics.interaction_rate
- metrics.interactions
- metrics.interaction_event_types
- metrics.value_per_conversion
customer account_stats Segments:
- segments.date
- segments.ad_network_type
- segments.device

Metrics:
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.clicks
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.impressions
- metrics.interactions
- metrics.interaction_event_types
- metrics.view_through_conversions
campaign campaign_hourly_stats Fields:
- campaign.id
- campaign.base_campaign

Segments:
- segments.date
- segments.click_type
- segments.day_of_week
- segments.device
- segments.hour
- segments.month
- segments.quarter
- segments.ad_network_type
- segments.week
- segments.year

Metrics:
- metrics.active_view_cpm
- metrics.active_view_ctr
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.average_cost
- metrics.average_cpc
- metrics.average_cpm
- metrics.clicks
- metrics.conversions_from_interactions_rate
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.cost_per_conversion
- metrics.ctr
- metrics.impressions
- metrics.interaction_rate
- metrics.interactions
- metrics.interaction_event_types
- metrics.value_per_conversion
campaign campaign_stats Fields:
- campaign.id
- campaign.base_campaign

Segments:
- segments.date
- segments.ad_network_type
- segments.device

Metrics:
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.clicks
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.impressions
- metrics.interactions
- metrics.interaction_event_types
- metrics.view_through_conversions
ad_group ad_group_hourly_stats Fields:
- ad_group.id
- campaign.id
- ad_group.base_ad_group
- campaign.base_campaign

Segments:
- segments.date
- segments.click_type
- segments.day_of_week
- segments.device
- segments.hour
- segments.month
- segments.quarter
- segments.ad_network_type
- segments.week
- segments.year

Metrics:
- metrics.active_view_cpm
- metrics.active_view_ctr
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.average_cost
- metrics.average_cpc
- metrics.average_cpm
- metrics.clicks
- metrics.conversions_from_interactions_rate
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.cost_per_conversion
- metrics.ctr
- metrics.impressions
- metrics.interaction_rate
- metrics.interactions
- metrics.interaction_event_types
- metrics.value_per_conversion
ad_group ad_group_stats Fields:
- ad_group.id
- campaign.id
- campaign.base_campaign
- ad_group.base_ad_group

Segments:
- segments.date
- segments.ad_network_type
- segments.device

Metrics:
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.clicks
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.impressions
- metrics.interactions
- metrics.interaction_event_types
- metrics.view_through_conversions
- metrics.cost_per_conversion
ad_group_ad ad_stats Fields:
- ad_group.id
- campaign.id
- ad_group_ad.ad.id
- campaign.base_campaign
- ad_group.base_ad_group

Segments:
- segments.date
- segments.ad_network_type
- segments.device

Metrics:
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.clicks
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.impressions
- metrics.interactions
- metrics.interaction_event_types
- metrics.view_through_conversions
- metrics.cost_per_conversion
- metrics.video_trueview_views
ad_group_audience_view audience_stats Fields:
- ad_group_criterion.criterion_id
- ad_group.id
- campaign.id
- campaign.base_campaign
- ad_group.base_ad_group

Segments:
- segments.date
- segments.ad_network_type
- segments.device

Metrics:
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.clicks
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.impressions
- metrics.interactions
- metrics.interaction_event_types
- metrics.view_through_conversions
click_view click_stats Fields:
- click_view.gclid

Segments:
- segments.date

Metrics:
- metrics.clicks
keyword_view keyword_stats Fields:
- ad_group_criterion.criterion_id
- ad_group.id
- campaign.id
- campaign.base_campaign
- ad_group.base_ad_group

Segments:
- segments.date
- segments.ad_network_type
- segments.device

Metrics:
- metrics.active_view_impressions
- metrics.active_view_measurability
- metrics.active_view_measurable_cost_micros
- metrics.active_view_measurable_impressions
- metrics.active_view_viewability
- metrics.clicks
- metrics.conversions
- metrics.conversions_value
- metrics.cost_micros
- metrics.impressions
- metrics.interactions
- metrics.interaction_event_types
- metrics.view_through_conversions
keyword_view search_keyword_stats Fields:
- ad_group_criterion.criterion_id
- ad_group.id
- campaign.id
- keyword_view.resource_name

Segments:
- segments.date

Metrics:
- metrics.absolute_top_impression_percentage
- metrics.average_cpc
- metrics.average_cpm
- metrics.clicks
- metrics.conversions_from_interactions_rate
- metrics.conversions_value
- metrics.cost_micros
- metrics.ctr
- metrics.impressions
- metrics.top_impression_percentage
- metrics.view_through_conversions
search_term_view search_keyword_stats Fields:
- ad_group.id
- campaign.id
- search_term_view.resource_name

Segments:
- segments.date

Metrics:
- metrics.absolute_top_impression_percentage
- metrics.average_cpc
- metrics.average_cpm
- metrics.clicks
- metrics.conversions_from_interactions_rate
- metrics.conversions_value
- metrics.cost_micros
- metrics.ctr
- metrics.impressions
- metrics.top_impression_percentage
- metrics.view_through_conversions
search_term_view search_term_stats Fields:
- ad_group.id
- campaign.id
- search_term_view.resource_name
- search_term_view.search_term
- search_term_view.status

Segments:
- segments.date
- segments.search_term_match_type

Metrics:
- metrics.absolute_top_impression_percentage
- metrics.average_cpc
- metrics.clicks
- metrics.conversions
- metrics.conversions_from_interactions_rate
- metrics.conversions_from_interactions_value_per_interaction
- metrics.cost_micros
- metrics.ctr
- metrics.impressions
- metrics.top_impression_percentage
- metrics.view_through_conversions
landing_page_view landing_page_stats Fields:
- landing_page_view.resource_name
- landing_page_view.unexpanded_final_url

Segments:
- segments.date

Metrics:
- metrics.average_cpc
- metrics.clicks
- metrics.cost_micros
- metrics.ctr
- metrics.impressions
- metrics.mobile_friendly_clicks_percentage
- metrics.speed_score
- metrics.valid_accelerated_mobile_pages_clicks_percentage

Choose the report template that matches your reporting needs. You can also create a custom report by selecting the fields individually.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Jul-29-2026 NA New document.
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