Google Analytics 4 (Edge)

Last updated on Oct 19, 2026

Google Analytics 4 is Google’s web and app analytics platform that uses an event-based data model to measure customer interactions across websites and applications. It provides acquisition, engagement, demographic, and conversion reports, along with machine learning-powered insights, so you can understand the complete customer journey and make data-driven marketing and product decisions.

Hevo uses the Google Analytics Data API to replicate prebuilt and custom report objects and the Google Analytics Admin API to replicate metadata objects from your Google Analytics 4 account to the Destination of your choice.

Hevo supports the following authentication methods to connect to your Google Analytics 4 account:

  • Open Authorization (OAuth): Allows Hevo to connect to your account through an authorization flow, where you sign in to Google and grant Hevo access to your account data.

  • OAuth app: Allows Hevo to connect to your account using the client ID, client secret, and refresh token of an OAuth app that you create in Google.

    Note: To create a Pipeline with Google Analytics 4 as the Source using an OAuth app, you must use the Create a Pipeline endpoint through the Hevo API. This method is not available in the Hevo UI. Read Creating a Pipeline with Hevo API for the steps to create the Pipeline.


Supported Features

Feature Name Supported
Capture deletes No
History mode No
Custom data (user-configured tables & fields) Yes
Data blocking (skip objects and fields) Yes
Resync (objects and Pipelines) Yes
API configurable Yes

Source Considerations

  • Some dimensions, such as demographic dimensions, may use data sampling or thresholding in Google Analytics 4 to protect user privacy. As a result, the data ingested by Hevo may differ slightly from the values shown in the Google Analytics 4 interface.

  • Google Analytics 4 supports only certain combinations of dimensions and metrics in a report. If a Custom Report contains an unsupported combination, Google Analytics 4 rejects the report when you save it. You can use the GA4 Dimensions and Metrics Explorer to check the compatibility of the selected dimensions and metrics.

  • If a dimension value is unavailable for a row, Google Analytics 4 returns (not set). Hevo replicates this as an empty value in the Destination.


Limitations

  • You can define a maximum of 50 custom reports per Pipeline.

Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Oct-19-2026 NA Added section, Configure Google Analytics 4 as a Source Using the Hevo API.
Jul-21-2026 NA New document.

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