Instagram Business

Last updated on May 30, 2023

Prerequisites
Creating an Instagram Business account
Linking a Facebook Page to your Instagram Business account
Configuring Instagram Business as a Source
- Step 1. Add an Instagram Business account
- Step 2. Configure the Instagram Business Source settings
Data Replication
Schema and Primary Keys
Data Model
Source Considerations
Limitations
Revision History

Instagram Business is used by both content creators and businesses to publish posts and stories. You need an Instagram Business account to get insights on how these posts and stories and your account are performing.

Instagram is managed by Facebook. Therefore, each of your Instagram Business accounts must be linked to a Facebook page. However, one Facebook account may be linked to up to five Instagram Business accounts. To fetch your Instagram data, Hevo uses your Facebook login credentials to authenticate the respective Instagram Business account.

You can create Pipelines in Hevo that read your data using Instagram’s Graph API and load it to a Destination system of your choice.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.

Setup

Data Sync

Prerequisites

An active Instagram Business account.
An active Facebook account and Facebook page.
The Instagram Business account is linked to a Facebook page.
Instagram currently supports linking an Instagram Business account to a Facebook page only via the mobile app.
Your personal Facebook account must have an admin role on the Facebook Page you are connecting to.
You are assigned the Team Administrator, Team Collaborator, or Pipeline Administrator role in Hevo to create the Pipeline.

Creating an Instagram Business account

You can convert your personal Instagram profile to a business account to access the features that enable you to grow your business.

NOTE: Skip this section if you already have an Instagram Business account.

To switch your profile to a business account:

Log in to your Instagram profile in your mobile.
Click the hamburger menu in the upper right corner.
Click Settings.

Note: For some accounts, the Switch to Professional Account option is listed directly under Settings.
Click Account.
Click Switch to Professional Account.
Click Business.
Add your business details, such as, your business category and contact information.
Click Done.

Linking a Facebook Page to your Instagram Business account

You must link a Facebook page to the Instagram Business account as Hevo uses a Facebook login to authenticate your Instagram Business account.

To do this:

Log in to your Instagram profile using your mobile.
Click Edit Profile.
Under Public business information (Profile Information), click Page.
Select a page from the list of pages that you want to connect to or select Create a new Facebook Page.
Follow the steps prompted by the application and click Done.

Configuring Instagram Business as a Source

Perform the following steps to configure Instagram Business as a Source in Hevo:

Step 1. Add an Instagram Business account

Click PIPELINES in the Navigation Bar.
Click + CREATE in the Pipelines List View.
In the Select Source Type page, select Instagram Business.
In the Configure your Instagram Business account page, click + ADD INSTAGRAM BUSINESS ACCOUNT.
Log in to Instagram using the Facebook account linked to your Instagram Business account(s). Hevo uses Facebook login to connect to the linked Instagram Business account.
Select the Instagram Business account(s) whose data you want to replicate and click Next.

Note: Only the Instagram Business account(s) linked to a Facebook page are available for selection.
For the Instagram Business account(s) you selected in the previous step, select the corresponding Facebook page(s), and then, click Next.
Enable all the four options to authorize Hevo to access the data and click Done.
Click OK in the confirmation dialog.

The Instagram Business account is successfully added in Hevo.

Step 2. Configure the Instagram Business Source settings

In the Configure your Instagram Business Source page, specify the following:
- Pipeline Name: A unique name for the Pipeline, not exceeding 255 characters.
- Instagram Business account: Select the Instagram Business accounts. Default: All.
  
  Note: Only the Instagram Business accounts for which you have selected the linked Facebook pages are available for selection.
- Historical Sync Duration: The duration for which the existing data in the Source must be ingested. Default duration: 1 Year.
Click TEST & CONTINUE.
Proceed to configuring the data ingestion and setting up the Destination.

Data Replication

Default Pipeline Frequency	Minimum Pipeline Frequency	Maximum Pipeline Frequency	Custom Frequency Range (Hrs)
10 Mins	5 Mins	24 Hrs	1-24

Note: The custom frequency must be set in hours, as an integer value. For example, 1, 2, 3 but not 1.5 or 1.75.

Historical Data: Hevo loads all the objects based on the historical sync duration specified during Pipeline creation.
Incremental Data: Once the historical data ingestion is complete, every subsequent run of the Pipeline fetches new and updated data for the following objects:
- user_insights_rolling_day
- user_insights_rolling_week
- user_insights_rolling_days28
- media_comment_insights. This is available from Release 1.78. For existing Pipelines, full load for this object will be stopped and incremental data ingestion be started instead.
The default ingestion frequency is 10 minutes.
The object media-comment-insights corresponds to the following Event Types in the Schema Mapper:
- media_detail
- video_insights_lifetime
- carousel_album_insights_lifetime
- image_insights_lifetime

Note: From Release 1.86, Hevo ingests only new and updated data for Full Load objects to optimize the quota consumption. This feature is currently available on request only. You need to contact Hevo Support to enable it for your team.

Schema and Primary Keys

The date field represents the dates in which data was generated in Instagram. However, for the object user_insights_rolling_week, it represents the last date of the 7-day duration for which the data is aggregated. For example, if the date is 31/03/2021, then the object user_insights_rolling_week contains the aggregated data for the duration 25/03/3021 to 31/03/2021.

Hevo uses the following schema to upload the records in the Destination:

Data Model

The following tables (objects) are created in the Destination when you run the Pipeline:

Objects	Description
user_detail	Contains details about the Instagram business account.
page_detail	Contains details about the Facebook page linked to the Instagram Business account.
user_insights_lifetime	Contains aggregated insights of the account over a lifetime.
user_insights_rolling_day	Contains aggregated insights of the account for the last two days.
user_insights_rolling_week	Contains aggregated insights of the account for the last seven days.
user_insights_rolling_days28	Contains aggregated insights of the account for the last 28 days.
media_detail	Contains details about the type of media content posted from your account.
video_insights_lifetime	Contains aggregated insights for the videos posted from your account over a lifetime.
carousel_album_insights_lifetime	Contains aggregated insights for the carousel albums posted from your account over a lifetime.
image_insights_lifetime	Contains aggregated insights for the images posted from your account over a lifetime.
story_insights_lifetime	Contains aggregated insights for the stories posted from your account over a lifetime.
comment	Contains details of all the comments posted on the media posts of the account.

Additional Information

Read the detailed Hevo documentation for the following related topics:

Source Considerations

Instagram allows you to fetch data of up to two years from the current date.
Instagram allows you to create a business account and link it to Facebook only via the mobile app.
Instagram Business aggregates the follower_count metric over a rolling window of the last 30 days. It does not capture any data updates made outside of this window.
Hevo fetches only the latest 10,000 media entities each time the media_detail object is ingested due to the constraints imposed by Instagram.

Limitations

Hevo currently does not support the Hashtags object.

Revision History

Refer to the following table for the list of key updates made to this page:

Date	Release	Description of Change
Oct-17-2022	NA	Updated the section, Source Considerations to include information about the rolling window imposed by Instagram on the ingestion of the follower_count metric.
Jul-27-2022	NA	Updated Note in section, Data Replication.
Apr-11-2022	1.86	Added a note in section, Data Replication to inform about optimized quota consumption for Full Load objects.
Dec-20-2021	1.78	Added ‘media_comment_insights’ to the list of objects under Data Replication, Incremental Data section.
Oct-25-2021	NA	Added the Pipeline frequency information in the Data Replication section.
Sep-20-2021	1.72	- Replaced media with media_detail in the Data Replication and Data Model sections. - Updated the section, Source Considerations to include information about the constraints imposed by Instagram on the ingestion of the media_detail object.
Jul-26-2021	NA	Added a note in the Overview section about Hevo providing a fully-managed Google BigQuery Destination for Pipelines created with this Source.
Apr-06-2021	1.60	New document