Instagram Business

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Creating an Instagram Business account

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Linking a Facebook Page to your Instagram Business account

You must link a Facebook page to the Instagram Business account as Hevo uses a Facebook login to authenticate your Instagram Business account.

To do this:

1. Log in to your Instagram profile using your mobile.

2. Click Edit Profile.

3. Under Public business information (Profile Information), click Page.

   

4. Select a page from the list of pages that you want to connect to or select Create a new Facebook Page.

5. Follow the steps prompted by the application and click Done.

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Source Considerations

• Instagram allows you to fetch data of up to two years from the current date.

• Instagram allows you to create a business account and link it to Facebook only via the mobile app.

• Hevo fetches only the latest 10,000 media entities each time the media_detail object is ingested due to the constraints imposed by Instagram.

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Data Replication

Default Pipeline Frequency	Minimum Pipeline Frequency	Maximum Pipeline Frequency	Custom Frequency Range (Hrs)
10 Mins	5 Mins	24 Hrs	1-24

Note: The custom frequency must be set in hours, as an integer value. For example, 1, 2, 3 but not 1.5 or 1.75.

• Historical Data: Hevo loads all the objects based on the historical sync duration specified during Pipeline creation.

• Incremental Data: Once the historical data ingestion is complete, every subsequent run of the Pipeline fetches new and updated data for the following objects:

  • user_insights_rolling_day

  • user_insights_rolling_week

  • user_insights_rolling_days28

  • media_comment_insights. This is available from Release 1.78. For existing Pipelines, full load for this object will be stopped and incremental data ingestion be started instead.

  The default ingestion frequency is 10 minutes.

• The object media-comment-insights corresponds to the following Event Types in the Schema Mapper:

  • media_detail

  • video_insights_lifetime

  • carousel_album_insights_lifetime

  • image_insights_lifetime

Note: From Release 1.86, Hevo ingests only new and updated data for Full Load objects to optimize the quota consumption.

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Schema and Primary Keys

The date field represents the dates in which data was generated in Instagram. However, for the object user_insights_rolling_week, it represents the last date of the 7-day duration for which the data is aggregated. For example, if the date is 31/03/2021, then the object user_insights_rolling_week contains the aggregated data for the duration 25/03/3021 to 31/03/2021.

Hevo uses the following schema to upload the records in the Destination:

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Data Model

The following tables (objects) are created in the Destination when you run the Pipeline:

Objects	Description
user_detail	Contains details about the Instagram business account.
page_detail	Contains details about the Facebook page linked to the Instagram Business account.
user_insights_lifetime	Contains aggregated insights of the account over a lifetime.
user_insights_rolling_day	Contains aggregated insights of the account for the last two days.
user_insights_rolling_week	Contains aggregated insights of the account for the last seven days.
user_insights_rolling_days28	Contains aggregated insights of the account for the last 28 days.
media_detail	Contains details about the type of media content posted from your account.
video_insights_lifetime	Contains aggregated insights for the videos posted from your account over a lifetime.
carousel_album_insights_lifetime	Contains aggregated insights for the carousel albums posted from your account over a lifetime.
image_insights_lifetime	Contains aggregated insights for the images posted from your account over a lifetime.
story_insights_lifetime	Contains aggregated insights for the stories posted from your account over a lifetime.
comment	Contains details of all the comments posted on the media posts of the account.