LinkedIn Ads (Edge)

Configure Linkedin Ads as a Source in your Pipeline

Perform the following steps to configure your Linkedin Ads Source:

1. Click Pipelines in the Navigation Bar.

2. Click + Create Pipeline in the Pipelines List View.

3. On the Select Source Type page, select Linkedin Ads.

4. On the Select Destination Type page, select the type of Destination you want to use.

5. On the Select Pipeline Type page, click Edge, and then click Continue.

   

   This page appears only if the selected Destination type is supported in Edge and your Team has an existing Linkedin Ads Pipeline with the same Destination type. Otherwise, you can proceed to create an Edge Pipeline.

6. In the Connect to your LinkedIn Ads account section, click Authenticate Your LinkedIn Ads Account, log in to your LinkedIn Ads account, and click Allow to grant Hevo access to your account.

   

7. In the Configure Source screen, specify the following:

   

   • In the Sync Settings section:

     • Accounts sync mode: Choose whether to sync data from all accessible accounts or only specific accounts.

       • Sync all accounts: Hevo syncs data for all ad accounts accessible to your authorized LinkedIn Ads account, including any accounts added later.

       • Sync specific accounts: Hevo ingests data only for the accounts you select from the Accounts to sync drop-down.

     • Historical Sync Time Frame: The duration for which you want to ingest existing data from the Source. This cannot be changed after the Pipeline is created.

   • In the Conversion Attribution Settings section:

     • View-Through Attribution window: The number of days between a person viewing your ad and completing a conversion. Default value: 7 days.

     • Post-Click Attribution window: The number of days between a person clicking your ad and completing a conversion. Default value: 30 days.

8. Click Test & Continue to test the connection to your Linkedin Ads Source.

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Data Replication

Hevo replicates data for all the objects selected on the Configure Objects page during Pipeline creation. By default, all supported objects and their available fields are selected. However, you can modify this selection while creating or editing the Pipeline.

Selecting a parent object automatically includes all its associated child objects for replication. Child objects cannot be selected or deselected individually.

Hevo ingests the following types of data from your Source objects:

• Historical Data: The first run of the Pipeline ingests historical data for the selected objects, based on the Historical Sync Time Frame specified when creating the Pipeline, and loads it into the Destination.

• Incremental Data: Once the historical load is complete, new and updated records for objects are ingested as per the sync frequency.

For the following objects, Hevo ingests only the incremental data in subsequent Pipeline runs:

For the Ad Analytics objects, Hevo uses the day field for daily reports and the month field for monthly reports to fetch incremental data.

For Follower Statistics and Page Statistics objects, Hevo fetches incremental data using the date field.

To capture delayed conversion updates, Hevo also re-fetches data within the configured View-Through Attribution or Post-Click Attribution window, depending on which is longer, during every Pipeline run.

For all other objects, Hevo ingests the entire data during each Pipeline run.

Linkedin Ads currently enforces a rate limit on the ad analytics reporting endpoint. If this limit is exceeded, a rate limit exception occurs. To understand how Hevo handles such scenarios, read Handling Rate Limit Exceptions.

Note: You can create a Pipeline with this Source only using the Merge load mode. The Append mode is not supported for this Source.

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Schema and Primary Keys

Hevo uses the following schema to upload the records to the Destination. For a detailed view of the objects, fields, and relationships, click the ERD.

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Data Model

The following is the list of tables (objects) that are created at the Destination when you run the Pipeline:

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