Google Campaign Manager

Last updated on Nov 25, 2022

Google Campaign Manager (DoubleClick Campaign Manager or DCM before rebranding in July, 2018) is a web-based ad management system for advertisers and agencies. It provides the set of tools for managing digital campaigns across websites and mobile devices. Specifically, you can:

  • Manage creatives and run ad campaigns via Trafficking.

  • View performance data for ads trafficked through the Campaign Manager via Reporting.

  • Check the overall behavior of your ad impressions in the Campaign Manager’s Verification tab.

You can replicate data from your Google Campaign Manager account to the Destination database or data warehouse using Hevo Pipelines.

For creating Pipelines using this Source, Hevo provides you a fully managed BigQuery data warehouse as a possible Destination. This option remains available till the time you set up your first BigQuery Destination irrespective of any other Destinations that you may have. With the managed warehouse, you are only charged the cost that Hevo incurs for your project in Google BigQuery. The invoice is generated at the end of each month and payment is recovered as per the payment instrument you have set up. You can now create your Pipeline and directly start analyzing your Source data. Read Hevo Managed Google BigQuery.




Revision History

Refer to the following table for the list of key updates made to this page:

Date Release Description of Change
Oct-25-2022 2.00 Added the section, Managing Access to your Google Campaign Manager Account with information on the how a GCM administrator can provide access to other users.
Apr-11-2022 NA Added a note in the Data Model section about the API version that Hevo uses.
Oct-25-2021 NA Added the Pipeline frequency information in the Data Replication section.

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